Yankees All-Star Closer, Mariano Rivera Partners with Michael C. Fina(R) and Hearts...

Yankees All-Star Closer, Mariano Rivera Partners with Michael C. Fina(R) and Hearts on Fire(R) for the Final Engagement Proposal of a Lifetime at Yankee Stadium

Fan Awarded Opportunity to "Close the Deal" Live on the
DiamondVision Screen During One of the Final Games at the Stadium.

To Benefit the Mariano Rivera Foundation
NEW YORK--(Business Wire)--
Representing a key milestone in the 85 years of unforgettable
moments at legendary Yankee Stadium, Michael C. Fina, a leader in the
jewelry and bridal industry and a premiere New York destination,
located on 5th Ave. in the heart of Manhattan, and Hearts On Fire, The
World's Most Perfectly Cut Diamond(R), in conjunction with the New
York Yankees(R) and Mariano Rivera are teaming up to present the
marriage proposal of a lifetime. One lucky Yankees fan will be chosen
as the first and last person in the Stadium's history to propose live
via the DiamondVision Screen at a game scheduled to be played during
the final weekend of the Major League Baseball regular season at the
"House that Ruth Built."

On July 31st, Mariano Rivera, the Yankees All-Star pitcher who is
arguably the greatest closer in baseball history, announced "The Final
Engagement," which consists of a chance to win the exclusive
opportunity to "close the deal" via a live "televised" marriage
proposal on the DiamondVision Screen during a game played on September
18th, 2008, a 1.5 carat Hearts On Fire diamond engagement ring valued
up to $40,000 and 4 tickets to the September 18th, 2008 game, at a
press conference held at Michael C. Fina.

Participants can enter at www.yankees.com/thefinalengagement or
link to the site from the www.michaelcfina.com or www.heartsonfire.com
websites. The entry will consist of a short essay describing why the
fan deserves this honor at historic Yankee Stadium. For every
registrant, Michael C. Fina and Hearts On Fire will donate $1 to the
Mariano Rivera Foundation, a nonprofit organization that benefits
under-privileged children. In addition, 15% of all Hearts On Fire
purchases made at Michael C. Fina from now until December 31, 2008
will also be donated. The promotion launched on July 21st and ends on
August 31st. The winner will be selected by a team of judges during
the first week of September and chosen based on passion for the
Yankees, creativity, and overall appeal.

"We are excited about our partnership with Michael C. Fina and a
relationship continued into the new Yankee Stadium," said Michael J.
Tusiani, New York Yankees Senior Vice President, Corporate Sales &
Sponsorships

"The Fina family is thrilled to partner with the New York Yankees
to help one couple start a life together in the 'House that Ruth
Built.' From the perfect ring to the perfect proposal, my family is
proud to assist in celebrating this momentous event, as well as all
life's milestones," said Steven Fina, VP of Michael C. Fina.

"Hearts On Fire is thrilled to be associated with the New York
Yankees and to present the ultimate fan with The World's Most
Perfectly Cut Diamond. A broadcasted in-stadium engagement recognizing
one of the most important milestones in a person's life during the
final week of the stadium will be an intense and
unforgettable experience for one lucky couple," said Mark Israel, CEO
of Hearts On Fire.

About Michael C. Fina

Michael C. Fina, a family owned and operated specialty shop, has
been providing customers with quality products and exceptional service
for over 70 years. The flagship store, located at 545 Fifth Ave. New
York, NY, offers a stunning variety of engagement rings, wedding
bands, fine jewelry, tableware, estate silver, giftware, and fine
stationary and invitations. An esteemed leader in recognizing and
celebrating life's milestones, we invite you to make our family
tradition your family legacy.

About Hearts On Fire(R)

The Hearts On Fire Company (HOF), is successfully building the
pre-eminent consumer brand in the fine diamond jewelry business,
powered by the pulsating energy of its extraordinary diamonds. Founded
in 1996, Hearts On Fire has established a new industry standard for
diamond cutting perfection, enabling the Company to become the world's
fastest growing diamond brand. The Company continues to redefine the
industry through its extraordinary diamonds, sophisticated marketing
and training programs and unique retail relationships. Hearts On Fire,
The World's Most Perfectly Cut Diamond(R), is carried in 31 countries,
including 600 U.S. retail locations, as well as locations throughout
the U.K., Asia, and the Caribbean. For more information, please visit
www.heartsonfire.com.

About the Mariano Rivera Foundation

The Mariano Rivera Foundation is a nonprofit organization
established by the Yankees' All-Star Pitcher, Mariano Rivera to
support underprivileged children in Panama.

Hearts On Fire
Rachel Clementi, 917-324-3421
rclementi@heartsonfire.com

Copyright Business Wire 2008