King Features Syndicate Launches Jacqueline Bigar's Horoscopes on Mobile Phones

Ms. Bigar's Horoscopes Delivered to Subscribers' Mobile Phones
with Cellyspace.com MMS Platform
NEW YORK & BOSTON--(Business Wire)--
King Features Syndicate, a global leader in the syndication of
comics, columns, editorial cartoons, puzzles and games, and Skycore
LLC, a value-added service provider specializing in MMS (Multimedia
Messaging Service) technology for mobile phones, have today announced
the immediate availability of accomplished astrologer Jacqueline
Bigar's daily horoscopes on subscribers' mobile phones using Skycore's
Cellyspace.com MMS platform.

Subscribers to Ms. Bigar's feed will receive a daily slideshow
including their horoscope plus the "Born Today" and "Happy Birthday"
features of her popular column, "Bigar's Stars."

The Cellyspace.com platform delivers content in a slideshow format
optimized for each handset. Content is delivered using MMS technology
for most handsets because MMS allows content to be received in a
subscriber's inbox in the same, familiar way they currently receive
text messages (SMS).

"We are excited to work with King Features Syndicate and their
celebrated astrologer, Jacqueline Bigar. MMS technology is well suited
for premium content syndication. Our technology enables the delivery
of text feeds and multimedia feeds including many images and over 4000
characters - all within a single MMS," said Rich Eicher, President of
Skycore, LLC.

Users can sign up to receive their mobile horoscopes by sending a
text message containing their astrological sign (ex. GEMINI) to 33563.
Additionally, users can sign up through an online form located Ms.
Bigar's Web site (http://www.jacquelinebigar.com). The service costs
$2.99 per month and is billed directly to the subscriber's mobile
phone.

About Skycore, LLC (Boston, MA):

A global leader in MMS technology since 2003, Skycore offers
online tools facilitating user/media/advertiser-generated composition
tools for MMS messaging, mobile content and ringtones. Web:
www.cellyspace.com. Contact: info@cellyspace.com.

About King Features Syndicate (New York, NY)

King Features Syndicate is a member of Hearst Entertainment and
Syndication Group, which combines Hearst Corporation's cable network
partnerships, television programming activities and newspaper
syndication and merchandise licensing operations. King Features is the
world's premier distributor of comics, columns, editorial cartoons,
puzzles and games, distributing in print and online some 150 features
to nearly 5,000 newspapers around the globe. It is one of the largest
and most experienced organizations in merchandising licensing. Among
its most beloved and successful classic characters are "Popeye" and
"Betty Boop."

Media
For Jacqueline Bigar and King Features Syndicate
Claudia Smith, 212-969-7542
cmsmith@hearst.com
or
Rose Croke, 212-969-7594
rmcroke@hearst.com
or
For Skycore, LLC
Richard Eicher, Sr., 617-314-7688
reichersr@skycore.com

Copyright Business Wire 2008