Ludlow Energy Ventures Initiates Research Coverage on Essential Innovations Technology...

Ludlow Energy Ventures Initiates Research Coverage on Essential Innovations
Technology Corp.

BELLINGHAM, Wash., July 31 /PRNewswire-FirstCall/ -- Essential Innovations
Technology Corp. (OTC Bulletin Board: ESIV) the "Company" announced today that
Ludlow Energy Ventures, Inc has initiated research coverage of Essential, with
a 'speculative' B+ rating.
COVERAGE SUMMARY
Mark Blackwell, Research Analyst with Ludlow Energy Ventures commented,
"Although Essential Innovations Technology only has a market cap of
$1.44 million and incurred a net loss of $1,107,557 last quarter, a large
amount of that recorded loss was non-cash, and in fact the company has shown a
strong and sustained stream of revenue, it has redefined its efforts to focus
almost entirely on manufacturing activities and in that regards it is now
pursuing the establishment of a quality JV partnership in Vietnam to increase
such manufacturing capacity. This joint venture when finalized should give
the company an extreme competitive advantage as it will provide for the
significant reduction of labor and material costs while geographically
positioning the Company to take full advantage of unique distribution channels
available to it throughout much of the Asian marketplace.
"If the company moves forward and continues to secure on-going private
placement equity as it has in the past, I am extremely confident that the
management team of Essential will allocate the resources effectively to
execute on the company's strategy of increasing revenue and growth from the
manufacturing division.
"In my opinion, the stock is heavily undervalued, and when compared to
competitors on the market it has a strong competitive advantage that will
allow the company to grow and differentiate itself against competitors.
Furthermore, when looking at the two major players in this distinctive market,
LSB Industries ("ClimateMaster") and WaterFurnace Renewable Energy Inc.
("WaterFurnace"), these two companies are trading at a multiplier of 30 - 35
times EPS.
"Thus, Ludlow Energy Ventures has commenced research coverage on ESIV,
with a 'speculative' B+ rating, pending that the company is able to move
forward with the manufacturing facility in the Vietnam."
For a link to the full investment opinion and risks associated with this
company, visit http://www.ludlowenergy.com/reports/esiv.html
About Ludlow Energy Ventures, Inc
Based in New York City, Ludlow Energy Ventures is a venture capital and
research advisory firm with a specific focus on the renewable and alternative
energy markets. The goal of the firm is to promote investments into
alternative and renewable energy projects and ventures worldwide. Ludlow
Energy Ventures owns and operates the Ludlow Energy Indices, which tracks a
wide basket of US traded large and small cap alternative energy stocks.
http://www.ludlowenergy.com
About Essential Innovations Technology Corp.
Essential Innovations Technology Corp. provides cutting-edge Geoexchange
solutions for residential, commercial and industrial applications as both a
manufacturer of proprietary geothermal heat pump technology and as a
Geoexchange energy service company. The Company was incorporated in April
2001, and it has four wholly owned subsidiaries located in British Columbia,
Canada and in Hong Kong, SAR, China. For more information, please visit our
website: http://www.eitechcorp.com.
Forward-Looking Statements
This news release contains "forward-looking statements," as that term is
defined in Section 27A of the United States Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Statements in this press release,
which are not purely historical, are forward-looking statements and include
any statements regarding beliefs, plans, expectations or intentions regarding
the future. Investors are cautioned that such forward-looking statements
involve risks and uncertainties. These statements include, but are not limited
to, statements that do not describe historical facts and statements that
include the word "believes," "anticipates," "expects," "plans," "intends,"
"designs," "projects," "assumes," or similar language, as well as statements
regarding consumer or marketplace acceptance of the Company's new or existing
products; comments concerning marketing and consumer acceptance of proprietary
products; the potential benefits of Essential Innovations' products;
initiatives undertaken by the Essential Innovations' divisions; the Company's
research, manufacturing and facilities expansion programs; and the Company's
growth, revenue, or projected earnings; all such statements which may or may
not occur in the future. These forward-looking statements are made as of the
date of this news release, and Essential Innovations Technology Corp. assumes
no obligation to update the forward-looking statements, or to update the
reasons why actual results could differ from those projected in the forward-
looking statements. Although we believe that the beliefs, plans, expectations
and intentions contained in this press release are reasonable, there can be no
absolute assurance that such belief, plans, expectations or intentions will
prove to be completely accurate. Investors should consult all of the
information set forth herein and should also refer to the risk factors
disclosure outlined in our periodic reports filed from time to time with the
Securities and Exchange Commission.
SOURCE Essential Innovations Technology Corp.

Jason McDiarmid of Essential Innovations Technology Corp., +1-360-392-3902