SendMe Mobile Relies on Keynote's Common Short Code Performance Monitoring Solution...

SendMe Mobile Relies on Keynote's Common Short Code Performance Monitoring Solution to Ensure Optimal Customer Experience

-- Keynote Offers SendMe Mobile Performance Data to Assess
Reliability and Responsiveness of its CSC Service

-- Growing Industry Demand for Common Short Code Monitoring is
Met with Keynote's On-Demand, First-of-its-Kind Solution

-- SendMe Mobile Chooses Keynote for 24/7 Visibility

-- SendMe Also Leveraging Keynote Test Perspective to Load Test
the Company's Flagship Web Sites
SAN MATEO, Calif.--(Business Wire)--
Keynote Systems (Nasdaq:KEYN), the global leader in on-demand
mobile and Internet test & measurement solutions for continuously
improving the online experience, today announced that SendMe, Inc.,
the premier mobile media company, has selected Keynote's on-demand
Mobile Application Perspective(R) for Common Short Code (CSC)
performance monitoring. Keynote's first-of-its-kind Common Short Code
monitoring service was created to meet the growing industry demand for
a solution that offers increased visibility into the performance,
availability and delivery of messages sent via Common Short Codes.

SendMe Mobile offers a broad selection of mobile subscription
services such as interactive mobile trivia, ringtones, wallpaper and
mobile sweepstakes direct-to-consumer. By using Keynote's Mobile
Application Perspective technology to continuously monitor the health
of its Common Short Code service, SendMe Mobile is able to ensure its
customers receive the best wireless content and experience. Keynote's
performance data also allows SendMe Mobile to make more informed
decisions about which SMS aggregator best supports the company's
goals.

"We've experienced a dramatic rise in demand for our mobile media
and content offerings," said Russell Klein, CEO of SendMe, Inc. "By
partnering with Keynote, we have complete visibility into the
performance of our SMS services and are able to assure our customers
reliable, speedy and dependable service for any product or service
ordered."

"SendMe is dedicated to offering an exceptional customer
experience," said Shlomi Gian, director of mobile business development
at Keynote. "Companies like SendMe that are taking advantage of
Keynote's monitoring service are gaining a competitive advantage and
reinforcing their dedication to providing the best possible service to
their customers."

Common Short Codes represent a fast-growing channel offering
direct communication with consumers, anytime and anywhere through a
common medium - Short Message Service (SMS). Common Short Codes are
4-6 digit numeric codes to which text messages can be sent from a
mobile phone to access or buy mobile content (e.g. horoscopes, games,
ring tones, etc.), vote for your favorite TV personality, participate
in a poll, and more. Common Short Codes can be leased by any company
looking to interact with hundreds of millions of wireless consumers.

"The complexity of the mobile ecosystem has introduced variability
and inconsistency issues in the performance of SMS delivery," said
Nisheeth Mohan, product manager at Keynote. "Companies that rely on
Common Short Codes need to be assured their service is quick, reliable
and accurate. Keynote on-demand monitoring services offer our
customers access to the performance data and visibility on how their
service is operating around the clock."

In addition to using Keynote's Common Short Code monitoring
service, SendMe Mobile is also leveraging Keynote Test Perspective, a
self-service Web site load testing tool, for selected sites which
SendMe Mobile owns and operates, including its flagship properties
SendMeMobile.Com and SoLow.Com. With Test Perspective, SendMe Mobile
can run realistic load tests on demand and receive immediate feedback
on the performance of its Web sites under varying loads. Test
Perspective utilizes Keynote's global test and measurement network
that includes load-generating agents from multiple geographic
locations and Internet backbones. For more information on Keynote's
Test Perspective service, please visit:
http://www.keynote.com/products/web_performance/
load_testing/test_perspective.html.

Social Media and Related Links:

-- WEBINAR: Growing Text Messaging Revenues: Short Code
Performance Study:
http://event.on24.com/eventRegistration/EventLobbyServlet?
target=lobby.jsp&eventid=112075&sessionid=1&partnerref=fm&key=
851CD491098A2F5C3925F7666E191111&eventuserid=17356941

-- BLOG: Keynote Mobility Blog:
http://blogs.keynote.com/mobility/

-- WHITEPAPER: How to Implement a Successful Common Short Code
(CSC):
http://www.keynote.com/docs/whitepapers/Implement_CSC.pdf

(Long URLs in this release may need to be copied/pasted into your
Internet browser's address field. Remove the extra space if one
exists.)

About Keynote

Keynote Systems (Nasdaq "KEYN") is the global leader in on-demand
test & measurement solutions for continuously improving the online
experience. As an independent and trusted third-party, Keynote
provides IT and marketing executives with an unbiased view into their
Internet services from around the world. For over a decade, Keynote
has been providing measurement data and testing capabilities that
allow companies to understand and improve their customers' online and
mobile experience. Keynote has four test and measurement businesses:
Web performance, mobile quality, streaming & VoIP, and customer
experience/UX. In addition, Keynote's industry analysis group called
Keynote Competitive Research publishes proprietary studies measuring
customer experience and service levels across a wide range of
industries.

Known as The Mobile and Internet Performance Authority(TM),
Keynote has a market-leading infrastructure of 2,500 measurement
computers and mobile devices in over 240 locations around the world.
Keynote also maintains one of the most representative panels of online
users consisting of 160,000 consumers. Keynote's on-demand,
hassle-free infrastructure allows businesses to access services they
need, when they need them to pinpoint and fix mobile quality and
Internet problems before they impact customers.

Keynote helps over 2,800 corporate customers become "the best of
the best" by helping them improve online business performance and
mobile communications quality. Keynote's customers represent top
Internet and mobile companies including American Express, BP,
Caterpillar, Dell, Disney, eBay, E*TRADE, Expedia, Microsoft,
SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California
and can be reached at www.keynote.com or by phone in the U.S. at (650)
403-2400.

Keynote, The Internet Performance Authority, Perspective and
WebEffective are registered trademarks and The Mobile and Internet
Performance Authority and True Experience are trademarks of Keynote
Systems, Inc. Other trademarks are the property of their respective
owners. (C) 2007 Keynote Systems, Inc.

Citigate Cunningham
Susan Vander May, 415-618-8721
svandermay@citigatecunningham.com
or
Keynote Systems, Inc.
Dan Berkowitz, 650-403-3305
dberkowitz@keynote.com

Copyright Business Wire 2008