Put Your Face in the Ring! FaceBreaker Demo Available Today

REDWOOD CITY, Calif.--(Business Wire)--
Want to break some faces? The FaceBreaker(TM) Demo is now
available worldwide on Xbox LIVE(TM) and in North America on the
PlayStation Network(TM). The demo will be available worldwide on the
PlayStation Network(TM) on August 14th. The demo features characters
Sparrow, Ice and Steve going at it in the fast-paced boxer, as well as
the game's custom face generator called Photo Game Face. Photo Game
Face will allow gamers to upload a cartoon likeness of themselves - or
anyone else - to the FaceBreaker online boxer gallery at EA SPORTS
World(TM). Created boxers will all be available for download when
FaceBreaker ships to retailers on September 3. Players can use an XBOX
LIVE Vision camera or a PLAYSTATION(R)Eye camera to upload themselves
- or someone else - directly onto their consoles, or alternatively use
a regular photo. Transform your created boxer with 60+ customization
options to play with, a full color palette and a closet full of
costumes.

Expect the unexpected with FaceBreaker; an all new arcade boxing
title featuring laugh-out-loud fisticuffing action and over-the-top
characters. FaceBreaker ships to retailers under the EA SPORTS
Freestyle brand on September 3 on Xbox 360(TM) and the PLAYSTATION(R)3
computer entertainment system with an MSRP $49.99. FaceBreaker K.O.
Party for the Wii(TM) will available this holiday season.

For more information on FaceBreaker please visit
www.easports.com/facebreaker. The FaceBreaker online boxer gallery can
be viewed at www.easportsworld.com/facebreaker. Additional assets are
available on the press website at www.info.ea.com.

EA, EA SPORTS, EA SPORTS freestyle and FaceBreaker are trademarks
or registered trademarks of Electronic Arts Inc. (NASDAQ:ERTS) in the
U.S. and/or other countries. All rights reserved. Xbox, Xbox 360 and
Xbox LIVE are trademarks of the Microsoft group of companies and are
used under license from Microsoft. 'PlayStation' and 'PLAYSTATION' are
registered trademarks of Sony Computer Entertainment, Inc. All other
trademarks are the property of their respective owners.

EA SPORTS
Jen Riley, PR Manager, 604-456-5081
jriley@ea.com

Copyright Business Wire 2008