Zales.com 'Z Trends' Focuses on the Power of Flowers

Floral Jewelry and Season's Must-Haves Showcased

IRVING, Texas, July 31 /PRNewswire/ -- Zales has released its newest "Z
Trends" feature on its website http://www.zales.com, with this month's focus
on flowers. Everything's coming up roses, daisies, gardenias, and more at
Zales in fine jewelry that is pretty and fashionable for Summer 2008. Whether
bright and bold or distinctly feminine, Zales.com's Z Trends has plenty of
options to help customers cultivate one of the season's freshest trends.
"Flower jewelry has made a huge splash this summer," said Steve Larkin,
Sr. Vice President of Marketing and eCommerce at Zale. "It's a pretty look
that is easy to wear and complements every woman's fashion."
Dozens of pendants, bracelets, brooches and rings seem to come right from
the hothouse -- but in sterling silver and gold, and are accented with
diamonds, pearls, opals and a rainbow of colored gemstones. Clustered diamonds
in the shape of flowers adorn stud earrings and lariat pendants. Citrine and
garnets are used in a dramatic drop necklace. Multi-colored birthstone
blossoms wrap around a wrist in a pretty bracelet. Amethyst and diamonds
create a sensation set in yellow gold. In total over 150 items available at
Zales.com are inspired by this budding trend.
Each Z Trends column explores one of the season's hottest looks in fashion
and fine jewelry, providing the site's visitors with the most current trend
information and allows them to shop for the look that suits them best -- all
within the same website. Z Trends will be updated monthly, and all of the
merchandise offered is available on the zales.com website. Floral-inspired
pieces range from $19 to over $5000. FedEx shipping is free for orders over
$149.
"Some of the flower jewelry on Zales.com costs no more than an arrangement
you'd get from a florist," adds Larkin. "The difference is these flowers will
last the rest of her life."
About Zales.com
Zales.com is operated by Zale Corporation through its ZLCDirect
organization. Zale Corporation is a leading specialty retailer of fine
jewelry operating approximately 2,200 retail locations throughout the United
States, Canada and Puerto Rico. Zale Corporation's brands include Zales
Jewelers, Zales Outlet, Gordon's Jewelers, Peoples Jewellers, Mappins
Jewellers and Piercing Pagoda. Additional information on Zale Corporation and
its brands is available at http://www.zalecorp.com.
SOURCE Zales.com

Clay Doherty, +1-415-227-1150, ext. 13, clay@hollenbeckassociates.com, for
Zales.com