Celsius Expands the Calorie Burning Beverage Category with Introduction of Green...

Celsius Expands the Calorie Burning Beverage Category with Introduction of Green Tea

The Latest Addition Expands Calorie Burning Benefits into a
Non-Carbonated Option with Ready-to-Drink Teas -- Celsius Green Tea
Peach Mango and Celsius Green Tea Raspberry Acai, Available in
September 2008
DELRAY BEACH, Fla.--(Business Wire)--
Celsius Holdings, Inc. (OTCBB:CSUH) announced today Celsius(R),
the original calorie burning beverage, now introduces two Green Teas:
Peach Mango and Raspberry Acai. Celsius Green Tea Peach Mango and
Celsius Green Tea Raspberry Acai offer the same benefits and great
taste as sparkling Celsius, which burn up to 100 calories or more per
can, by raising metabolism over a 3-hour period generating increased
energy and alertness.

Ready-to-drink (RTD) Celsius Green Tea Peach Mango and Celsius
Green Tea Raspberry Acai have been created to meet the consumers'
increasing awareness of the many health benefits that Green Teas
offer. RTD teas are a $7.4 billion beverage category growing at 30%
over the past year and expected to reach $15 billion by 2012.

According to Irina Lorenzi, Vice President of Innovation for
Celsius, "Today, people want more out of their beverages. We want
health, we want function and we want good flavor. Celsius Green Teas
offer a non-carbonated choice for those consumers looking to burn
calories. We chose the peach mango and raspberry acai flavors because
of their high appeal among target consumers." Ms. Lorenzi added, "As
part of our vision to grow the calorie burning category we have taken
our proven formula beyond sparkling to green teas. In coming weeks, we
look forward to announce the launch plan of our major chains and
retailers."

The Celsius(R) Green Teas are powered by Metaboost(TM), the same
active ingredients in sparkling Celsius -- a proprietary blend of
Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins
and Vitamin C.

Celsius Green Tea Peach Mango and Celsius Green Tea Raspberry Acai
contain no sugar, no preservatives, no benzoates, no HFCS, no
artificial flavors, no artificial colors, no aspartame, and have very
low sodium.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH) markets Celsius(R), the
original, great tasting calorie burner that is backed by science,
through its wholly-owned operating subsidiary, Celsius, Inc. Celsius
Inc. is dedicated to providing healthier, everyday refreshment through
science and innovation. Information about Celsius Holdings, Inc. is
available at our website. More information about Celsius, the
original, great tasting calorie burner, is available at
http://www.celsius.com

Forward-Looking Statements

Certain statements made in this press release are forward looking
in nature (within the meaning of the Private Securities Litigation
Reform Act of 1995) and, accordingly, are subject to risks and
uncertainties. The actual results may differ materially from those
described or contemplated. Certain of these risks and uncertainties
are discussed in the reports we filed with the SEC.

Celsius Holdings, Inc., Delray Beach
Investor:
Jan Norelid, 866-4-CELSIUS
jnorelid@celsius.com
or
Media:
Kim Morgan, 561-750-9800 x233
kmorgan@transmediagroup.com

Copyright Business Wire 2008