Detroit's Drivers Welcome Free Mobile Traffic Service

3rd Dimension Mobileyes to Ease Congestion in One of the Worst Commuter Cities
In America

DETROIT, July 31 /PRNewswire/ -- 3rd Dimension, Inc. today launched Mobileyes,
a free mobile traffic camera service available in Detroit.

The application for mobile devices is advertising-supported and gives drivers
access to more than 600 traffic cameras operated by the Michigan Department of
Transportation. The service will assist the millions of Detroit-area drivers
in planning their commutes and travels, to and from their homes, offices or
schools. In partnership with a top Detroit television station, 3rd Dimension
is offering the service to commuters looking to ease road travel in and around
the "Motor City."

"In Michigan, we're committed to providing our customers every opportunity to
spend more time with their families and less time in their daily commute,"
said Greg Krueger, ITS Program Manager for the Michigan Department of
Transportation. "As gas prices hover at $4.00 per gallon, we're committed to
providing our customers access to the information they need to find the
safest, quickest and subsequently the most cost-effective routes to and from
their destination. This partnership with private industry will provide
Michigan residents and visitors access to live and still images of area
roadways to help them plan ahead."

Eric Joseph, president, 3rd Dimension said, "The Mobileyes application has
been a success in many major metropolitan areas with traffic issues. The
software increases the value of the already indispensable mobile phone by
putting a simple to use, on-demand traffic advisory service in the palm of
your hand."

In addition to Detroit, the 3rd Dimension real-time mobile phone traffic
service is already available in Hartford, Conn.; New York; Los Angeles; Kansas
City; Houston; Knoxville; Indianapolis; and Washington, D.C. It is compatible
with data enabled phones on the Sprint, Verizon Wireless, AT&T and T-Mobile
networks; users can access the service from anywhere on popular smart phones
such as the BlackBerry, Palm Treo and the Motorola Q.

"Forbes just called Detroit one of the 10 worst congested cities in the
country -- traffic is epic, especially at rush hour," Mr. Joseph added.

To download the video application, commuters can go to www.freetrafficcams.com
and request the service by entering their mobile phone number.

Once the application is downloaded, drivers can choose to view near real-time
traffic images from any of the cameras along their route and can even program
keys on their phone to quickly access their favorites.

About 3rd Dimension, Inc.
3rd Dimension (www.3rdDimensionTech.com) is a mobile marketing and application
company that has created and distributes Mobileyes, an innovative, real-time
video content delivery platform for consumers via their mobile devices. Its
applications are designed to attract targeted audience making its solutions
attractive to advertisers and marketers.

All trade names are the property of their respective owners.
This release is available on the KCSA Worldwide Web site at www.kcsa.com.

Editor's Note: Images of the Detroit Mobileyes mobile phone service are
available upon request.

SOURCE 3rd Dimension, Inc

Noah Milman, +1-212-896-1217, nmilman@kcsa.com or Rob Manfredo,
+1-212-896-1213, rmanfredo@kcsa.com both of KCSA Strategic Communications for
3rd Dimension, Inc.