ChaCha 1:1 Delivers a Coke and a Smile

Innovative Mobile Marketing Solution Harnesses Power of Human
Intelligence to Radically Increase Mobile Advertising Revenue Among
Mobile-Centric 18-34 year olds
INDIANAPOLIS--(Business Wire)--
Maximizing the power of its mobile answers service, ChaCha today
introduced ChaCha 1:1 Mobile Marketing Solutions for leading brands
and creative agencies to implement strategic, integrated and targeted
mobile marketing campaigns. With Coca-Cola as one of its first charter
customers, ChaCha 1:1 enables intimate and conversational
relationships between brands and consumers, bringing the industry a
more personal - and profitable - mobile marketing model.

ChaCha 1:1 has the ability to transform traditional and static
advertising into dynamic mobile campaigns, delivering mobile answers,
in-venue mobile marketing and targeted offers to virtually any cell
phone user. The powerful solution couples ChaCha's Mobile Answers -
the fastest growing mobile application in the world attracting a new
user every 10 seconds - with analytics and reporting so brands like
Coca-Cola can engage consumers and stay top of mind with relevant,
personalized mobile information about its brand, products and
promotions.

"You need the right partner to truly make mobile marketing work
for your brand. Coca-Cola is excited to work with ChaCha and see its
interactive mobile marketing service effectively reach consumers in a
more personal and engaging way," said Meghan Berigan, operational
marketing manager at Coca-Cola. "We are excited about this
collaboration and the opportunity to work with a market innovator such
as ChaCha."

Coca Cola and ChaCha kicked off their mobile marketing engagement
at the Allstate Brickyard 400 at Indianapolis Motor Speedway on July
27, 2008. With targeted responses and event-based marketing, Coke
engaged users in a new and innovative relationship to encourage
dynamic interactive conversations. Using ChaCha's solution, Coke saw a
5.2 percent click through rate, compared to 1-2 percent industry
averages. In addition, Coke will gain a deeper understanding of its
consumers as well as a simple way to track usage patterns and customer
data during the campaign.

In January 2008, ChaCha launched its free mobile answers service
that uses human Guides to find answers to consumers' questions 24/7 on
virtually any cell phone, and is surpassing Google SMS as the fastest
growing mobile search application. ChaCha users can send any question
via SMS (242242) or voice (1-800-224-2242) and receive an answer back
via a simple text message in real-time with no additional effort or
cost. Guides utilize powerful tools to quickly return a succinct,
relevant answer in a text message.

ChaCha 1:1 offers immediate interaction with existing marketing
campaigns and events and routes questions to Guides who are trained to
specifically answer inquiries about the brand, product or promotion.
ChaCha's unique ability to engage consumers in an intimate dialog
enables brands to view behavioral patterns, intent to buy, promotion
responsiveness, brand affinity and other key metrics.

"Anything is possible when consumers can actually interact with a
live human being 24/7. Through our sophisticated technology and human
intelligence, we're enabling anyone to harness the power of our mobile
answers service," said ChaCha co-founder and CEO, Scott A.
Jones. "Now, ChaCha 1:1 Mobile Marketing Solutions ushers in the era
of truly personalized mobile marketing which empowers companies to
engage their target audience much more effectively. The fact that Coca
Cola already recognizes the power of this service exemplifies ChaCha's
leading position and the technology's popularity on the market. This
is the opening shot in an advertising revolution."

For more information on ChaCha 1:1 Mobile Marketing Solution,
visit www.partners.chacha.com. To start using the service on a mobile
phone, simply call 1-800-2ChaCha (1-800-224-2242) and ask a question
or text a question to CHACHA (242 242) from a mobile phone.

About ChaCha: ChaCha, a free mobile answers service, allows users
to call 1-800-2ChaCha(TM) or text questions to ChaCha (242 242(TM)) on
mobile phones and receive answers within minutes. ChaCha expert guides
-- trained and skilled individuals -- use ChaCha's powerful internal
patent-pending search tools to respond to any query. For more
information about ChaCha's newest features, go to www.chacha.com.
Created by serial entrepreneur Scott A. Jones (www.scottajones.com)
and Brad Bostic (http://blog.bradbostic.com), ChaCha is funded by
Bezos Expeditions, the personal investment firm of Jeff Bezos; Morton
Meyerson, former president and vice chairman of EDS as well as
chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq
Computer; and Jack Gill, well-known Silicon Valley venture capitalist.

For ChaCha
Lisa Kennedy, 415-618-8726
lkennedy@citigatecunningham.com

Copyright Business Wire 2008