FASTSIGNS(R) News: Casinos Can Bet on Success with Signs and Graphics

CARROLLTON, Texas--(Business Wire)--
From regulars to first-time visitors, people go to casinos in
search of entertainment and fun. Are the odds in your favor that the
signs in your casino or gaming facility promote such an atmosphere?
Now more than ever before, consumers are searching for different types
of entertainment, and casinos and gaming facilities have a prime
opportunity to "cash in" on drawing in new patrons based on the types
of signs and graphics that greet them.

"New technology allows casino signage to be fun and attractive
without relying on the standard flashing lights and glitter," said
Drue Townsend, senior VP of marketing for FASTSIGNS International,
Inc. "Beyond the entertainment value, signs serve an additional
purpose to help keep patrons safe and informed--but that doesn't mean
they have to be dull."

First, the facility should greet and welcome guests before they
even reach the entrance. Bright, attention-getting building signage
that can be seen at a distance will ignite their excitement from the
road and help guide them to the establishment.

Infuse your signage with vivid images and color. There are many
creative ways to incorporate the unique personality of your facility
into your signage. Instead of using the traditional sandwich board or
easel to advertise live entertainment, try having life-size cut-outs
of a popular act made and placed in high traffic areas.

Continuous advances in technology make it possible for casino
operators to take almost any surface, such as a wall, window or
vehicle, and turn it into a vibrant, eye-catching graphic. Surprise
guests as they travel between levels by placing graphics within
elevators on the interior walls, floors or even the doors.

Gaming facilities' signs also play an important role in keeping
operators in compliance with specific guidelines, such as those set
forth by the Americans with Disabilities Act (ADA) and the American
Gaming Association's (AGA) Code of Conduct for Responsible Gaming. For
example, AGA members are expected to display responsible gaming
awareness signage, bearing a toll-free help-line number that is easy
to view and located throughout the facility.

Signs and graphics are vital in the successful function of a
casino or type of gaming facility. Whether in need of a few refreshing
updates or looking to conduct an entire signage makeover, seek advice
from an experienced sign and graphics professional on the best choices
for your venue. Make sure the effectiveness of your signs isn't left
to chance.

About FASTSIGNS International, Inc.

FASTSIGNS(R) sign and graphics centers use innovation and
technology to make the sign buying process simple by offering a full
range of custom sign and graphic products. For more information, visit
www.fastsigns.com.

FASTSIGNS(R)
Jayme Cherubini, 214-346-5676
Corporate Communications
Jayme.Cherubini@fastsigns.com

Copyright Business Wire 2008