Fat Brain Toys Checks Into Checkout by Amazon
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Specialty Toy Retailer Looks to Leverage Familiar Amazon Checkout
Experience for Increased Conversions
ELKHORN, Neb.--(Business Wire)--
Citing the overwhelming familiarity of the Amazon.com checkout
experience as a key factor, specialty toy retailer Fat Brain Toys has
incorporated the latest service to be offered by Amazon Payments, a
subsidiary of Amazon.com - Checkout by Amazon.
Checkout by Amazon allows customers to conveniently complete
purchases on third-party websites by accessing information from their
existing Amazon.com account, saving them the hassle of re-entering
payment and shipping information. Checkout by Amazon also extends to
customers the A-to-z Guarantee, providing buyers with an additional
level of confidence.
"While alternative online payment services have been around for
many years, Amazon's popularity as an online retailer cannot be
overstated," says Mark Carson, President and Co-Founder of Fat Brain
Toys. "The ability for our customers to login into their existing
Amazon.com account provides unparalleled convenience."
As a customer moves through the Fat Brain Toys checkout process,
they simply click on the "Checkout by Amazon" button, log in with
their Amazon.com ID and password, and their complete Amazon.com
account information becomes available for use with the transaction -
all in the familiar checkout experience that customers all over the
world have come to know and trust.
About Fat Brain Toys
Begun as a literal garage startup in 2002, husband and wife team
Mark & Karen Carson have grown their company into one of the largest
independent retailers of specialty toys in the country. Recognized as
one of the fastest growing e-retailers by Internet Retailer magazine,
Fat Brain Toys credits their rapid growth to offering quality toys
coupled with truly remarkable customer service.
Company Contact:
Mark Carson, 402-779-3181
mark@fatbraintoys.com
http://www.fatbraintoys.com
or
Press Contacts:
CWR & Partners, LLP
Ronnie Welch or Kelly Cinelli, 508-222-4802
Ronnie@cwrpartners.com or Kelly@cwrpartners.com
Copyright Business Wire 2008
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