MicroMass President Jay Bigelow Named to PharmaVOICE List of 100 Most Inspiring and...

MicroMass President Jay Bigelow Named to PharmaVOICE List of 100 Most
Inspiring and Influential Leaders in the Life Sciences

CARY, N.C., July 31 /PRNewswire/ -- Jay Bigelow, President of MicroMass
Communications, Inc., a leader in behavioral science-based relationship
marketing, has been selected by PharmaVOICE magazine as one of the 100 most
inspiring and influential people in the life sciences industry.
The honor was announced in the July/August issue of PharmaVOICE, which
annually pays tribute to top leaders in all areas of the pharmaceutical
industry. Candidates were nominated by peers, then evaluated by a panel of
PharmaVOICE editors on the basis of their demonstrated ability to inspire,
motivate and influence corporate leadership, research and development,
technology, creativity, marketing and strategy in the life sciences industry.
Nominees were also evaluated on their commitment and service to their
employees, companies and communities.
"Jay Bigelow has been one of the driving forces in applying behavioral
science to the way pharma develops relationships with patients and
professionals," the PharmaVOICE editors noted, describing Bigelow as a
"behavior guru" and the thought leader behind a "new paradigm in marketing."
MicroMass developed the first patient-support program to demonstrate that
the application of proven behavioral science models, coupled with personalized
MicroMass President Jay Bigelow Named to PharmaVOICE 100 communications via
mass media channels, could change attitudes and behavior in measurable ways
for positive health outcomes. This seminal program, launched in 1996, laid the
foundation for the dramatic transformation of MicroMass from a small
technology company to a leader in healthcare relationship marketing.
The editors also cited Bigelow's commitment to others as a reason for his
selection to the PharmaVOICE 100. "He spurs the company to reach for higher
ideas and insights to enable pharma clients to help their patients achieve a
healthier quality of life," they wrote, adding that he also fosters
professional growth and development among his colleagues, championing courage,
honesty and integrity.
"Being named to the PharmaVOICE 100 is a big honor, and I'm humbled and
thankful to everyone who thought me worthy of it and everyone whose talent,
passion and achievements have made my own successes possible," Bigelow said.
"There are some exceptionally visionary people working in the life sciences,
and, to paraphrase Sir Isaac Newton, anytime I've been able to see farther
than others, it was because I was standing on the shoulders of giants."
Visit http://www.micromass.com/news/in_the_know.jsp# to read full details
on Bigelow's selection to the PharmaVOICE 100.
About MicroMass Communications, Inc.
MicroMass personalizes brands. Founded in 1994, MicroMass is a
relationship marketing agency with unrivalled capabilities in the use of
behavioral science for gaining and applying deep consumer insights. The
company's approach is founded on MicroMass President Jay Bigelow Named to
PharmaVOICE 100 the belief that understanding the critical factors that
influence individual behavior and creating a dialogue that addresses those
factors is the best way of building enduring relationships between customers
and brands.
Unlike traditional agencies that are "siloed" or structured by discipline,
MicroMass brings together under one roof the expertise and services for
building sophisticated, multi-channel programs that span the full relationship
marketing continuum.
Headquartered in Cary, N.C., with a second office in Morristown, N.J.,
MicroMass is one of the fastest growing agencies in its field. With experience
in more than 30 therapeutic categories, the company has a roster of clients
that includes GlaxoSmithKline, Johnson & Johnson, LabCorp, Merck & Co., Inc.,
Novartis, Shire and UCB Pharma.
For additional information on MicroMass, visit www.micromass.com.

CONTACT: Julie Laitin (212) 286-2424 Cynthia Amorese (908) 665-8072
Email: jlaitin@julielaitin.com Email: camorese@comcast.net

SOURCE MicroMass Communications, Inc.

Julie Laitin, +1-212-286-2424, jlaitin@julielaitin.com, or Cynthia Amorese,
+1-908-665-8072, camorese@comcast.net, both for MicroMass Communications,
Inc.