'Rock Fabulous': The Ultimate Rock Brand by Christian Audigier and Dave Stewart

Thu Jul 31, 2008 5:05pm EDT

* Reuters is not responsible for the content in this press release.

LOS ANGELES, July 31 /PRNewswire/ -- Christian Audigier is at it again!
This time he's joined forces with legendary rocker and record producer Dave
Stewart, best known for his work with Eurythmics. Together Dave and Christian
will co-design and produce "Rock Fabulous," the collection. A creative
collaboration that will embody Dave's rock and roll lifestyle and his passion
for music with Christian's explosive ability to engineer globally distributed
brands. Together they will re-define the rock and roll lifestyle through their
common love for music and fashion.
    The Rock Fabulous philosophy is about staying true to your dreams and
aspirations. It's making a statement with your attitude, a visceral and visual
language. It's about being brave enough to say, "I rock and I'm proud of it."
It's about remembering who you are or, who you once were.
    The Rock Fabulous World will encompass a broad spectrum of products from
perfume to motorcycles! Initially the Collection will include high end men's
and ladies' embellished tee shirts, hoodies, headwear and track jackets, as
well as a group of "premium couture" fashion pieces. Everything will "Rock" a
combination of distressed, hand-printed, metallic foil art, hand-set crystals,
and accent hand-stitching. An edgy interpretation of luxury that reminds one
of what it means to rock life to its fullest.
    The Rock Fabulous Collection will make its wholesale debut in January of
2009 and will be in stores for Fall of 2009. It will be available in better
specialty stores and department stores worldwide.
    Rock Life. Rock Family. Rock Fabulous.
SOURCE  Christian Audigier

Carol Leffler, +1-323-785-4460, ext. 470, carol@donedhardy.com, for Christian
Audigier
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