LG Electronics Opens New U.S. Design Center

Manhattan Facility to Fuel Research and Design Efforts

NEW YORK, July 31 /PRNewswire/ -- LG Electronics today announced the
relocation of its U.S. Design Center from Englewood Cliffs, N.J. to the heart
of New York City.
The design center, located in Union Square, will be charged with
developing stylish and innovative products that meet the needs of American
consumers, while further supporting LG's premium brand positioning in consumer
electronics, digital appliances and mobile communications. Focusing
specifically on industrial design, the center will look to incorporate U.S.
consumer preferences into LG products as well as augment product development
and design capabilities.
"LG is committed to delivering style with substance across our product
categories, and to do that we must constantly push the boundaries of design,"
said Michael Ahn, CEO, LG Electronics North America. "With the relocation and
expansion of the design center we are bringing together some of the world's
best designers. Through their vision and our holistic product development
process we will continue to develop new and innovative products that are
refined, trend-setting and contemporary."
The relocation of the LG Design Center represents a key element of LG's
global business strategy, which includes increasing its investment in regional
design, research and development.
LG's New York Design Center will be a part of a global network of six
design centers where the focus is on incorporating global designs into local
regions. It is also integral to the wider network of 29 R&D centers --
including the U.S.-based digital TV lab in Chicago and mobile phone lab in San
Diego. Together, the global centers employ 16,000 staff, almost a fifth of
LG's worldwide workforce. This team of visionaries helped LG win a number of
substantial global design awards each year including: iF Design Awards, reddot
Design Awards as well as the reddot "Design Team of the Year for 2006" and
IDEA.
Once fully operational, the center will design products for LG's entire
range of consumer goods including: mobile handsets and devices, flat-screen
HDTVs and audio systems, digital appliances and other products.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a global force and technology
leader in home appliances, consumer electronics and mobile communications. In
the United States, LG Electronics sells a wide range of stylish, innovative
digital appliances, consumer electronics (digital display and digital media)
products and mobile phones under LG's "Life's Good" marketing theme. For more
information, please visit http://www.LGusa.com.
SOURCE LG Electronics, Inc.

John I. Taylor, +1-847-941-8181, jtaylor@lge.com; or Clara Chang,
+1-201-816-2011, clarachang@lge.com, both of LG Electronics, Inc.; or Ojas
Naik, +1-312-397-6008, ojas.naik@ogilvypr.com, for LG Electronics, Inc.