Bacardi Limited Names New Chief Executive Officer

HAMILTON, Bermuda--(Business Wire)--
Facundo L. Bacardi, chairman of Bacardi Limited -- the world's
largest privately held spirits company -- today announced Seamus
McBride will become the Company's new president and chief executive
officer effective September 1, 2008. Mr. McBride was elected by
unanimous vote of the board of directors as part of a planned
succession process.

Mr. McBride will join Bacardi Limited from the Colgate-Palmolive
Company, where he served as executive vice president and president,
North America and worldwide commercial effectiveness. Mr. McBride will
be based at Bacardi Limited's headquarters in Bermuda.

"Seamus is an outstanding business leader with broad global
expertise in consumer products including marketing, commercial
operations, and systems. We look forward to benefiting from his vast
experience in leading our global spirits business to new successes in
a challenging competitive environment," said Mr. Bacardi. "He is
ideally suited to build upon our record results and our premium
strategy led by current president and chief executive officer, Andreas
Gembler, and the Bacardi Limited executive team."

Mr. McBride added, "Bacardi Limited is an exceptional company with
a focused portfolio of premium and super premium brands. I look
forward to working with the team at such a respected company with its
rich heritage and forward-looking strategy."

Mr. McBride led Colgate's business operations in the U.S., Canada,
Puerto Rico and the Caribbean, and directed Colgate's global
commercial effectiveness program. He has more than 25 years of
marketing and management experience at Colgate in positions of
increasing responsibility in North America, Europe and Asia. In
addition, he spent four years as marketing director for beer producer,
Bass Plc.

Mr. McBride, 53, will succeed Andreas Gembler, 65, who has held
the position of president and chief executive officer of Bacardi
Limited since 2005. Mr. Gembler will continue in his current role
until Mr. McBride's succession, after which he will retire. Mr.
Gembler will provide advice and counsel to ensure a smooth transition.

"We want to thank Andreas for his extraordinary leadership and
many contributions to Bacardi Limited. During each year of his tenure,
our Company produced record sales, earnings from operations and net
income. Andreas set the Company on a transformative path that will
serve us well into the future," added Mr. Bacardi.

About Bacardi Limited

Bacardi Limited is the largest privately held spirits company in
the world and produces and markets a variety of internationally
recognized spirits. The Bacardi Limited brand portfolio consists of
more than 200 brands and labels, including: BACARDI(R) rum, the
world's number-one selling premium rum; GREY GOOSE(R) vodka, the world
leader in super premium vodka; MARTINI(R) vermouth, the world leader
in vermouth; DEWAR'S(R) Scotch whisky, the number-one selling blended
Scotch whisky in the United States; BOMBAY SAPPHIRE(R) gin, the
fastest-growing premium gin in the world; CAZADORES(R) blue agave
tequila, the top-selling premium tequila in the world; and other
leading brands. For more information, visit www.BacardiLimited.com.

Bacardi Limited, Hamilton
Media Contacts:
Patricia Morgan, 441-295-4345
Amy Federman, 305-347-4343, amy.federman@bm.com
Patricia Neal, 305-573-8511

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