For Those in Search of Perfection, Jenny Craig Says: Embrace Your Ideal Size

NEW YORK, NY, Aug 04 (MARKET WIRE) --
Realizing that one size does not fit all, Jenny Craig is launching The
Ideal Size Challenge, an opportunity for consumers to tell us what their
Ideal Size is and what it means to them.

Women are constantly wrestling with body image, and are often discouraged
when their body doesn't look exactly like what the media will have us
believe is ideal. However, subtly and slowly, a new crop of beauties is
proudly emerging, embracing their curves. Just look at Season 10 winner of
America's Next Top Model, Whitney, a so-called "plus-sized" model. Or,
Emmy award winner, America Ferrera, who hasn't succumbed to the Hollywood
pressure to be a size 2.

In light of this change, Jenny Craig is collecting videos and essays with
photos looking for compelling stories about how men and women achieved
their ideal size, whether they are still on the journey, or taking the
first step to their ideal size. Participants can go to www.myidealsize.com
to answer: What is your Ideal Size and what does it mean to you?

Three grand prize winners will be selected for a chance to participate in
a national TV commercial with Jenny Craig spokesperson, Valerie
Bertinelli. They will also receive an all expense paid trip to Los
Angeles to meet Valerie, $1,000 cash, and a free one-year program
reimbursement. Ten finalists will receive a free one-year program
reimbursement.

Jenny Craig star clients Queen Latifah and Valerie Bertinelli each have
their own definition of Ideal Size. For Valerie, it was about being a
"size confident." And for Queen Latifah, it's about being a size
"healthy." Everyone has a unique story and Jenny is looking forward to
hearing them all!

The Ideal Size contest runs through August 31, 2008. For more details
click here.

About Jenny Craig:

Recognizing one size does not fit all when it comes to health and
nutrition, weight management leader Jenny Craig has introduced
YourStyle(R), a tailored, flexible plan that maximizes Jenny Craig's
hallmark one-on-one support with a comprehensive approach to Food, Body
and Mind -- the three essential components of successful weight
management.

For more information contact:
Charly Rok
Lippe Taylor
(212) 598-4400 x155
Charly@lippetaylor.com

Erica Rosen
Lippe Taylor
(212) 598-4400 x 125
erosen@lippetaylor.com

Copyright 2008, Market Wire, All rights reserved.

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