New BRAVIA Theatre Systems Offer Tiny Speakers, New Features and a Room-Filling Sound: DAV-IS50, HTD-890IS and HT-IS100

Mon Aug 4, 2008 7:12am EDT

* Reuters is not responsible for the content in this press release.

  WEYBRIDGE, UNITED KINGDOM, Aug 04 (MARKET WIRE) -- 

-- DAV-IS50 combines 5.1 channel DVD home-theatre-in-a-box, tiny speakers
the size of a golf ball and wireless rear speakers

    -- HTD-890IS adds 160GB hard-disk TV and DVD recording

    -- HT-IS100 is the perfect surround-sound add-on system to existing
Blu-ray Disc(TM) or DVD players

    Sony's DAV-IS10 revolutionised the way we think about 'home cinema in a
box', with its gloss-black finish, slick hidden controls and speakers so
small they fit comfortably in the palm of your hand. Now Sony has built on
that success with the launch of three new 'IS' systems.

    DAV-IS50: The full cinema experience made easier than ever

    The DAV-IS50 is a sleek and compact home theatre system, yet capable of
amazing levels of performance, with a total of 450Watts of power to fill
even large rooms with breathtaking surround sound. Its gloss-black
control centre combines a slot-loading DVD/CD/MP3 player with
surround-sound processing and an RDS FM/AM radio tuner, in a unit just
21cm wide and a little over 10 cm tall. Hidden touch-sensor controls
spring to life on the top panel when your hand moves to operate them,
enhancing the unit's uncluttered and elegant design.

    New wireless rear speakers provide pure, interference-free surround-sound
without the need for untidy wiring from the front to back of your room.

    To put you at the heart of the action while watching a game or match,
Sony's Sports Mode allows the announcer's voice to come through loud and
clear from the centre speaker, while the sound of the crowd surrounds you.
It's just like being at the stadium!

    And to give great pictures to match its superb sound, the DAV-IS50 will
upscale pictures from its built-in DVD player to 1080P, so they look
stunning on the latest BRAVIA(TM) TVs.

    Sony's famous BRAVIA(TM) Sync and Digital Cinema Auto Calibration deliver
exceptional ease of use, with movie playback and surround sound set up for
your living room achieved with the touch of a single button.

    As an optional extra, you can purchase an adapter from Sony's DIGITAL
MEDIA PORT range to stream music from your portable device to the
DAV-IS50. Not only does it connect your device to the speaker system, it
expands the sound of compressed music with Sony's technology, the
Portable Audio Enhancer.

    It all adds up to a system that sets new standards in the 'home theatre in
a box' arena: compact, stylish and smarter than ever, the DAV-IS50 makes
the full cinema experience easier than ever.

    HTD-890IS: High-style home cinema with digital TV recording

    The HTD-890IS takes the ultra-compact speaker technology at the heart of
the DAV-IS50, and adds a DVD/Hard Disk recorder with 160GB capacity and
both digital and analogue TV tuners. It has the user-convenience of the
other 'IS' family models, including BRAVIA(TM) Sync, Digital Cinema Auto
Calibration and DIGITAL MEDIA PORT. It can also accept an add-on module
to give wireless rear speakers.

    As well as playing all your DVDs, and allowing you to record to blank
discs, the HTD-890IS can also store up to 455 hours of TV on its hard
disk, while easy to use electronic programme guides, including GuidePlus,
make setting recordings simple, and up to 32 recording events can be set
up to a month ahead.

    The HTD-890IS has two USB ports, enabling JPEG images to be captured and
displayed from portable storage devices, and printed using a PictBridge
printer. It also plays MP3 files from hard disk, CD-R/RW or USB storage.
In addition, it's designed to make copying and editing from a camcorder
fast and easy with One-Touch DV Dub for no-fuss copying from camcorder to
HDD or blank DVD media.

    HT-IS100: The simple surround-sound solution for your Blu-ray Disc(TM) or
DVD player

    For those consumers who already have a Blu-ray Disc(TM) player or a DVD
player/recorder, the perfect upgrade solution is the HT-IS100, combining
all the surround processing and amplification into a single hideaway
subwoofer unit, and again using those tiny speakers made famous in the
DAV-IS10 system.

    Within the subwoofer is powerful S-Master digital amplification and
sophisticated surround-sound processing, able to handle all the
surround-sound formats on DVD and also accept high-definition audio from
Blu-ray Disc(TM) for an even more thrilling home cinema experience.

    The system can also accept video signals from all your existing sources,
either via HDMI connections or component and composite video sockets, and
then will upconvert for a single HDMI cable connection to your BRAVIA(TM)
TV.

    It has the same Digital Cinema Auto Calibration as the other 'IS family'
systems, and also features the DIGITAL MEDIA PORT for fast and easy
hook-up of portable devices. If you're looking for a simple,
great-sounding system to take you from just watching TV to truly
experiencing it, look no further.

    DAV-IS50 at a glance


--  Ultra-compact main speakers -- just 4.5 x 5.5 x 4.0cm (W x H x D)

--  S-AIR wireless rear speakers to enjoy great surround effects with less
    cable clutter

--  Slim line gloss black control unit with slot-loading DVD/CD drive,
    also plays DVD+R/RW, DVD-R/RW, Video CD and MP3

--  Touch-sensitive top-panel controls light when used, then vanish again
    to maintain clean lines

--  One-button operation of complete systems thanks to BRAVIA(TM) Sync

--  Fast, perfect 'one-touch' set-up with Digital Cinema Auto-Calibration

--  Video upscaler for top picture quality on high-definition TVs

--  Sports Mode for 'heart of the action' experience with sports
    broadcasts

--  Connectivity with Network WALKMAN(R) and iPod players, Bluetooth
    devices and home Wi-Fi networks, plus Portable Audio Enhancer via DIGITAL
    MEDIA PORT
    

    
HTD-890IS at a glance


--  450W total power: 5x50W plus 2x100W for subwoofer, using efficient,
    high-quality 32-bit S-Master digital amplification

--  Ultra-compact main speakers -- just 4.5 x 5.5 x 4.0cm (W x H x D)

--  160GB HDD/DVD recorder with digital and analogue tuners, GuidePlus
    Electronic Programme Guide, JPEG/MP3/camcorder compatibility and up to
    455hr reecording capacity

--  One-button operation of complete systems thanks to BRAVIA(TM) Sync

--  Fast, perfect 'one-touch' set-up with Digital Cinema Auto-Calibration

--  3 HDMI inputs and 1 output, with video upconversion for clean, single-
    wire connection to a TV, and video upscaler to 1080P for superb picture
    quality from all your DVDs.

--  Optical digital connections: 3 inputs, 1 output

--  Connectivity with Network WALKMAN(R) and iPod players, Bluetooth
    devices and home Wi-Fi networks, plus Portable Audio Enhancer via DIGITAL
    MEDIA PORT

--  S-AIR ready, allows wireless rear speakers with an optional add-on.
    

    
HT-IS100 at a glance


--  Simple add-on solution for existing Blu-ray-Disc(TM)/DVD/TV users

--  450W total power: 5x50W plus 2x100W for subwoofer, using efficient,
    high-quality 32-bit S-Master digital amplification

--  Built in processing for Dolby Digital and DTS, plus high-resolution
    audio from Blu-ray Disc(TM) via Linear PCM

--  Ultra-compact main speakers -- just 4.5 x 5.5 x 4.0cm (W x H x D)

--  One-button operation of complete systems thanks to BRAVIA(TM) Sync

--  Fast, perfect 'one-touch' set-up with Digital Cinema Auto-Calibration

--  3 HDMI inputs and 1 output, with video upconversion for clean, single-
    wire connection to a TV

--  Digital inputs -- 3 optical, 1 coaxial -- plus built-in 30-preset FM
    RDS/AM radio tuner

--  Connectivity with Network WALKMAN(R) and iPod players, Bluetooth
    devices and home Wi-Fi networks, plus Portable Audio Enhancer via DIGITAL
    MEDIA PORT

--  S-AIR ready, allows wireless rear speakers with an optional add-on.
    

    
Notes to Editors:

    BRAVIA(TM) Sync

    Use the IS range with the latest BRAVIA(TM) LCD TVs, and other components
such as Sony's DVD recorders, and you can watch movies at the touch of
just one button -- thanks to BRAVIA(TM) Sync. Press the play button on the
remote control and the system fires up, the TV switches on and selects the
correct input for the system, and the movie starts playing. When you've
finished watching, just press the power off button, and the whole system
will shut down. One remote will do it all. It couldn't be simpler.

    Digital Cinema Auto Calibration

    Sony's Digital Cinema Auto Calibration sets the system up for top
performance. Plug the provided microphone into the control unit, place it
where you would normally sit and press one button -- your system is set up
and ready to fill your room with amazing surround sound regardless of
shape and size, all in approximately 15 seconds.

    DIGITAL MEDIA PORT

    The DIGITAL MEDIA PORT is a docking or wireless solution that allows you
to listen to your music stored on your mobile phone, portable player or
laptop with the 'IS' speaker systems. There are four different types of
modular adapters: for a Bluetooth(R) enabled device, WALKMAN(R), iPod(R)
and for a PC. The adapters connect to the specific socket or DMPORT on
the control unit.

    Environmental Information: 3Ps

    Product: The DAV-IS50 consumes only 0.3W in Standby mode. The full digital
amplifier S-Master from Sony can achieve over 85% power efficiency.

    Process: Halogenated materials may pose a risk to the environment if
disposed of improperly. To minimize this risk for the DAV-IS50, the flame
retardants of the printed wiring boards are halogen-free.

    Planet: Sony is determined to lead the way as a responsible manufacturer,
and as a result we are focussing on three key areas of investment:


1.  Reducing CO2 gas emissions
2.  Increasing the percentage of renewable energy used in manufacturing
    facilities
3.  Minimising the resources used by our factories in manufacturing

    
"Sony", "WALKMAN" and "BRAVIA" are registered trademarks or
trademarks of Sony Corporation. The names of actual companies and
products mentioned herein may be the trademarks of their respective
owners.

    About Sony:

    Sony manufactures audio, video, communications and information technology
products for the global consumer and professional markets. With its music,
pictures, game and online businesses, Sony is uniquely positioned to be
one of the world's leading digital entertainment brands. Sony recorded
consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion)
for the fiscal year ended March 31, 2008, based on an average market
exchange rate for the same period of yen 160.0 to the EUR. It employs
approximately 180,500 people worldwide.

    In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73
billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony
Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is
responsible for the company's European electronics business and registered
consolidated sales of EUR 9.55 billion for the same period.

    For more information on Sony Europe, please visit
http://www.sony-europe.com and http://www.sony-europe.com/presscenter

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