Sybase Continues to Push the Analytics Envelope with the Release of the Sybase Analytic...

Sybase Continues to Push the Analytics Envelope with the Release of the Sybase Analytic Appliance

AdOn Network Finds Sybase Analytic Appliance Fast, Easy to Use and
Cost Effective
LAS VEGAS--(Business Wire)--
Sybase, Inc. (NYSE:SY), the largest enterprise software and
services company exclusively focused on managing and mobilizing
information, today announced the immediate availability of the
Sybase(R) Analytic Appliance, configured and tuned to provide extreme
analytics and alleviate overburdened data warehouses, data marts and
reporting systems. Sybase Analytic Appliance combines Sybase IQ -- the
industry leader in column-based database used by more than 1,400
customers worldwide -- with category-leading technologies including
Sybase PowerDesigner(R), IBM(R) Power(TM) Systems and MicroStrategy.
Sybase Analytic Appliance has already demonstrated success amongst its
early adopter program with its ease of implementation and ability to
quickly analyze vast amounts of corporate data at an affordable price
point.

AdOn Network, a leader in providing innovative advertising
solutions for advertisers and publishers, is an early adopter who is
beginning to realize the benefits of the Sybase Analytic Appliance.
"The Sybase Analytic Appliance delivers the comprehensive and
pre-configured solution that we have been looking for to both manage
and analyze our growing volume of data," said Bhaskar Ballapragada,
Chief Technology Officer of AdOn Network. "We believe it to be very
cost-effective, both in terms of initial investment and ongoing
maintenance, and value the fact that it combines market-leading
solutions from industry leaders to ensure scalability and continued
investment return for the future."

Ranked 72nd in Entrepreneur Magazine's "Hot 500" list of America's
fastest growing businesses, AdOn Network enables thousands of clients
to create and manage their own ad campaigns using contextual,
behavioral and geo-targeting approaches to reach their customers. As
its client portfolio grew, the company turned to the Sybase Analytic
Appliance to analyze substantial amounts of Web traffic data from
multiple forms of online advertising. By leveraging the appliance, the
company will be able to provide its broad portfolio of online
advertising solutions to their clients in a more efficient and
effective manner. As a result, AdOn Network will enable their
publishers to maximize their ad revenue and their advertisers to
distribute timely, targeted and effective promotions. In addition, the
company will realize fast time-to-value, reducing development time
from eight months to just two weeks.

"AdOn Network is a wonderful illustration of why the market for
appliances has reached new heights, particularly for companies whose
business is contingent upon delivering quality and timely data and
analysis to serve its customers," said David Jacobson, senior director
of marketing for Sybase. "With exploding data volumes hindering the
performance of the average data warehouse, companies are turning to
the Sybase Analytic Appliance to alleviate analytics workloads in a
cost-effective manner that is also easy to deploy and maintain."

Sybase Analytic Appliance on IBM Power Systems has all the
benefits of a custom-built enterprise data warehouse (EDW), but is
easy, fast and affordable -- up to one third of the price of other
leading solutions. The appliance provides fast time-to-value by
providing a unified appliance console, pre-configured hardware,
software and storage in one compact and power-efficient unit, with
single vendor support. Further, Sybase Analytic Appliance requires
lower initial and ongoing investment because, unlike its traditional
row-based and parallel-computing counterparts, stored data in
column-based Sybase IQ is compressed by up to 70 percent of its input
size, creating the most optimal and elegant appliance solution in the
marketplace today. Finally, Sybase Analytic Appliance does not require
labor-intensive index tuning, reducing overall maintenance costs, and
its point-and-click console simplifies appliance administration and
monitoring.

Under the hood of the Sybase Analytic Appliance

Key features of the Sybase Analytic Appliance include:

-- Powerful Analytics Server: Sybase IQ is the industry's leading
column-based database, used by more than 1,400 customers
worldwide. Sybase IQ requires no special tuning or indexing to
deliver query results that are 10 to 100 times faster than
traditional row-oriented relational databases.

-- Fast Data-Loading for Timelier Analysis: ETL is fully
integrated into the system, enabling new data to be rapidly
loaded into Sybase Analytic Appliance and ensuring that
analyses and queries employ fresh, current data.

-- Leading Data Modeling Tool: The appliance offers fast
time-to-value by reading the source data warehouse schemas and
automatically generating the target appliance schema. Optional
data models for the financial, healthcare, banking, insurance
and telecommunications industries are also available.

-- Superior Server and Storage Technology: Based on IBM Power
Systems technology and POWER6(TM), customers can benefit from
off-the-shelf components to add capacity easily. The appliance
also offers a high-availability architecture with redundant
hot-swap components and Level 5 RAID for resilient data
protection.

-- Top Business Intelligence Software: A 10-user license of
MicroStrategy(R) business intelligence software for reporting,
analysis and monitoring is included, allowing users with even
basic skills to create a broad range of reports simply.

-- Unified Appliance Console: The integrated console includes DBA
and system management tools and provides easy-to-use GUIs for
permissions, monitoring, diagnostics, trouble-shooting and
other administrative functions. For companies that require
zero-administration, remote management services are also
available.

-- Fast Backup and Restore: Sybase Analytic Appliance provides
high-speed backup and restore for system reliability.

Availability and support

Sybase Analytic Appliance is available today in three models --
Series 100, Series 200 and Series 300 -- depending on customer
requirements. Cost for the Sybase Analytic Appliance averages $27K per
terabyte. Sybase Analytic Appliance is sold and supported by systems
integrator mLogica, an expert on IBM hardware, Sybase software and
MicroStrategy business intelligence software.

For more information on Sybase Analytic Appliance, please visit:
http://www.sybase.com/analyticappliance

For more information on Sybase IQ, please visit:
http://www.sybase.com/products/datawarehousing/sybaseiq

About Sybase, Inc.

Sybase is the largest enterprise software and services company
exclusively focused on managing and mobilizing information. With our
global solutions, enterprises can extend their information securely
and make it useful for people anywhere using any device. The world's
most critical data in commerce, communications, finance, and
government runs on Sybase. For more information, visit
http://www.sybase.com.

Join us August 4-8 at Mandalay Bay Resort and Casino in Las Vegas
for TechWave 2008, Sybase's annual user conference. For more
information, visit http://www.sybase.com/techwave.

Sybase and PowerDesigner are registered trademarks of Sybase, Inc.
All other company names mentioned may be trademarks of the respective
companies with which they are associated.

IBM and POWER6 are trademarks of International Business Machines
Corporation in the United States, other countries, or both.

MicroStrategy is a trademark of MicroStrategy Incorporated in the
United States, other countries, or both.

Sybase Inc.
Samantha Finnegan, 925-236-4033
samantha.finnegan@sybase.com
or
Incisor Communications for Sybase, Inc.
Ashish Patel, 415-365-0466
ashish.patel@incisorpr.com

Copyright Business Wire 2008