Finicity Pairs Mvelopes Money Management with Online Community and Money Trends Analysis

New site highlights the "Top 10 States where Household Spending
has Decreased most during the Economic Downturn"
SALT LAKE CITY--(Business Wire)--
James Ooltewah nearly became a statistic to what experts say is
the leading cause of divorce - fighting over finances.

He and his wife amassed a large amount of credit card debt early
in their marriage, leading to many fights and threatening their
relationship. But two years ago the couple started using Finicity's
money management system and have since eliminated that debt, created a
10 year plan for paying off their house, and avoided a costly and
undesirable divorce.

Finicity (formerly Mvelopes) has helped thousands of people get
out of debt and start enjoying their money. The company is combining
its proven Mvelopes money management tool with an online support
system of mentors, groups and financial experts to help users
eliminate debt, increase savings, reduce stress, pay off the mortgage
and retire early.

"I'm excited to be part of Finicity's new social money management
site," says Laura Rowley, Yahoo! Finance columnist and featured
Finicity expert. "I look forward to offering tips and advice that can
help Finicity users reach their goals."

One of Finicity's most unique features is Money Trends, which
looks at anonymous consumer spending data from all 50 U.S. states to
spot national and local spending trends. The most recent trend
highlights the Top 10 States where Household Spending has Decreased
most during the Economic Downturn. Arkansas tops the list with the
largest decrease, followed closely by Ohio and New Hampshire. Click to
see the top 10 states.

The expansion to Finicity also incorporates aspects of social
finance via a community of users who can share their financial
success, get expert advice or learn from the many additional resources
throughout the site. Some of the key new features include:

-- Mentors - Personalized support from experienced users

-- Groups - Support groups focused on goal-based money management

-- Money Tips - Insightful money-saving tips

-- User Forum - Beneficial advice from the collective genius of
the community

-- Financial Experts - Articles and suggestions from the best in
the business

-- Personal Finance Articles - Insights and ideas on money and
life

-- Finicity Blog - Witty, enlightening news and musings from the
Finicity team

"Whether you're trying to lose weight, buy a house or get out of
debt like James, it's been proven that the best way to accomplish any
type of goal is to combine the right tools with the right motivation
and support," says Steve Smith, president and CEO of Finicity. "We've
broadened our scope to include more than just a great money management
tool; now our users have the right tools and a support system to find
new ways to manage, save and enjoy their money."

Founded in 1999, Finicity has nearly a decade of experience in the
money management space, which began with the original Mvelopes
concept. The system is based on the proven envelope method of money
management, and has garnered numerous accolades for its proactive
approach.

Learn more about Money Trends and the new Finicity site at
www.finicity.com.

About Finicity

Finicity is a money management technology company focused on
helping people reach their financial goals. Its social money
management Web site, www.finicity.com, combines an award-winning,
proven money manager with a community support system so users can
eliminate debt, increase savings, reduce stress, pay off the mortgage
and retire early. Finicity's money manager, Mvelopes, was named one of
PC World's 100 Best Products of 2006 as well as a finalist in the 2008
IQ Awards for innovation in consumer products. Recently, Finicity was
identified as one of the top ten fastest-growing companies in Utah,
ranking ninth on the MountainWest Capital Network's Utah 100 list.
Founded in 1999 and headquartered in Draper, UT, Finicity is a
privately held company.

SnappConner PR
Jeremy Kartchner, 801-703-4092
Jeremy@snappconner.com

Copyright Business Wire 2008