Planet Resource Recovery, Inc. Launches Marketing Television Commercial in the Houston...

Planet Resource Recovery, Inc. Launches Marketing Television Commercial in the Houston Area

HOUSTON--(Business Wire)--
Planet Resource Recovery, Inc. (PINK SHEETS:PRRY), announced today
that the company has secured television air time for the company's
marketing commercial titled "America's Oil Independence." The
commercial will air on stations such as CNN, Fox, ESPN, Discovery,
etc., in the Houston area. The company has secured 400 spots per month
aimed at raising the awareness of the company and its products. The
commercials will commence airing the week of August 4, 2008.

Houston is the fourth-largest city in the United States and the
largest city within the state of Texas. As of the 2006 U.S. Census
estimate, the city has a population of 2.2 million. Wikipedia states
that, "Houston is recognized worldwide for its energy industry -
particularly for oil and natural gas. Five of the six super major
energy companies maintain a large base of operations in Houston
(international headquarters of ConocoPhillips; US operational
headquarters of Exxon-Mobil; US headquarters for international
companies Shell Oil (US subsidiary of Royal Dutch Shell located in The
Hague, Netherlands), and British Petroleum whose international
headquarters are in London, England.)"

About Planet Resource Recovery, Inc.

Planet Resource Recovery, Inc. is the developer, manufacturer and
marketer of the PetroLuxus(TM) family of products, a proprietary
environmentally friendly chemical compound that dislodges oil in
practically all natural and man-made environments. The PetroLuxus(TM)
family of products are effective and efficient solutions for the
remediation and recovery of petroleum-based products. PetroLuxus(TM)
applications include Enhanced Oil Recovery, Oil Sands, oil spills, oil
tank farm cleaning, marine ship cleaning, remediation of oil sludge
pits, treatment of raw fuel feedstocks, waste oil segregation and
biodiesel, to name a few. Through the acquisition and formation of
wholly owned subsidiaries, Planet Resource Recovery, Inc. deploys the
PetroLuxus(TM) products. Oil Recovery Ventures, Inc. deploys
PetroLuxus(TM) through joint ventures in the Enhanced Oil Recovery
market.

For an audio/visual demonstration of PetroLuxus(TM), click on the
link http://www.planetresource.net/index-21.html

For more information visit: http://www.planetresource.net or
http://www.petroluxus.com

Safe Harbor Statement

Certain statements in this release are "forward-looking"
statements as defined in the Private Securities Litigation Reform Act
of 1995. Such statements are subject to numerous risks and
uncertainties. Actual results may vary significantly from the results
expressed or implied in such statements. Factors that could cause
actual results to materially differ from forward-looking statements
include, but are not limited to, the Company's ability to meet the
terms and conditions required to obtain its project financing, risks
and delays associated with product development, risk of market
acceptance of new products, risk of technology or product
obsolescence, competitive risks, reliance on development partners and
the need for additional capital.

Planet Resource Recovery, Inc.
Enrique M. Salinas III, 281-996-5315
investors@planetresource.net

Copyright Business Wire 2008