American Craft Beer to be showcased at the 2008 Great British Beer Festival

Export Development Program to exhibit American Craft Beer in U.K.
BOULDER, Colo.--(Business Wire)--
Seventeen of America's Craft Breweries will be represented at this
year's Great British Beer Festival, 5-9th August, at Earl's Court,
London. The breweries will serve 57 hand-crafted ales and lagers of
varying styles in the International Section of the event. The offering
will be the largest amount of American Craft Beer to be available at
the GBBF in its 31 year existence.

American Craft Beer will be on display as it has never been before
- alongside European countries whose beer styles have helped to
influence the American Craft Beer movement. "The Brewers Association
and its Export Development Program are extremely honored to
participate in the Great British Beer Festival," says Brewers
Association Vice President Bob Pease. "The featuring of American Craft
Beer in the Bieres sans frontiers area of the festival helps reinforce
the image of American Craft Beer as a world-class brand."

Festival official and Bieres Sans Frontiere's Manager Andy Benson
stated, "We aim to feature the best beer from around the world and
American craft beer is a very important part of that, and one which
has increased in size at the festival over recent years. American
brewers are extremely innovative and produce an incredible variety of
beer styles, which are of the utmost quality. They brew beers which
others wouldn't dare to brew, push the boundaries of brewing and have
acted as an inspiration to brewers in many other countries."

"America's small and independent brewers are often inspired by the
great brewing traditions of Great Britain and are excited about
showcasing their interpretations of these classic brewing styles,"
remarks Pease. In addition to affecting the styles of American Craft
Beer, the European beer festival also served as the model for The
Great American Beer Festival, held in Denver, Colorado every fall, the
largest ticketed beer festival in the U.S.

The Brewers Association's (BA) Export Development Program
facilitated the beers' trip to Great Britain. The program utilizes
awarded grant money to help promote American Craft Beer in countries
all over the world. To date the Export Development Program has been
able to promote their members' beer in Scandinavia, The Netherlands,
Italy, China, Japan, Australia and Germany.

More information about the Export Development Program can be found
at: http://www.beertown.org/craftbrewing/edp.html.

Based in Boulder, Colo., U.S.A., the Brewers Association (BA) is
the not-for-profit trade and education association for American craft
brewers and the community of beer enthusiasts. Visit the website:
www.beertown.org to learn more. The association's activities include
events and publishing: World Beer Cup(R); Great American Beer
Festival(SM); Craft Brewers Conference and BrewExpo America(R);
National Homebrewers Conference; National Homebrew Competition;
American Craft Beer Week (May); Zymurgy magazine; The New Brewer
magazine; and books on beer and brewing. The Brewers Association has
an additional membership division of 16,000+ homebrewers: American
Homebrewers Association.

Brewers Association
Bob Pease, 303-447-0816, ext. 101 or 303-447-2825
Vice President
bob@brewersassociation.org
www.beertown.org

Copyright Business Wire 2008