Pragmatic Marketing and Enthiosys Partner to Create Agile Product Management Curriculum

Two Product Management Thought Leaders Will Jointly Develop Agile
Product Management Training and Professional Services
TORONTO--(Business Wire)--
Pragmatic Marketing, the leader in product management training and
education, and Enthiosys, the Agile product management consulting
company, announced a partnership to create a training curriculum to
educate the emerging wave of Agile product managers. In addition, the
two companies will team up to offer Agile consulting services. These
initiatives will address the product management community's need to
drive Agile processes internally (with software development
organizations) and externally (with Marketing, Sales, Finance,
customers and partners). (Visit Enthiosys in Booth 858 at Agile 2008
Conference.)

Together, the two companies will create a "Living in an Agile
World" community at www.pragmaticmarketing.com/agile with training,
services and an online resource center for the increasing number of
product managers working in an Agile development environment.
Available in the fourth quarter of 2008, the community and associated
training curriculum will address current product management challenges
such as appropriate product requirements, internal and external
communication, time allocation, and role clarity.

"This is a natural combination for product managers seeking
solutions for the fast-paced, iterative world of Agile," said
Stephanie Fohn, CEO of WhiteHat Security. "Pragmatic Marketing has
trained thousands of product managers, many of whom are now moving to
Agile. Enthiosys has been a pioneer in shaping and defining Agile
product management for the first wave of Agile companies."

In addition, the two companies will collaborate on creating an
"Innovative Problem Solving" workshop; targeting product innovators
who need to know what new product to build, as well as collaborative
techniques for discovering customer needs. This training will combine
'what to build' insight from "Tuned In: Uncover the Extraordinary
Opportunities That Lead to Business Breakthroughs" and 'serious
gaming' collaboration from "Innovation Games(R): Creating Breakthrough
Products Through Collaborative Play." It will offer a series of
techniques for product managers to engage their customers, better
understand priorities, and uncover creative product ideas.

"Enthiosys is the leader in Agile product management, defining
best practices and organizational models collaboratively with their
consulting clients," said Craig Stull, CEO of Pragmatic Marketing.
"They are passionate advocates for the broad strategic role of Agile
product managers, both inbound with technical teams and outbound with
the market."

"For 15 years, Pragmatic Marketing has been the industry standard
for product management training," said Luke Hohmann, CEO of Enthiosys.
"Their alumni list is truly astounding. As Agile becomes a strategic
imperative for software companies worldwide, tens of thousands of
product managers will be looking to Pragmatic Marketing for leadership
in the shift toward increased customer input and more effective
software development. 'Living in the Agile World' will be an ideal
starting point for this transition."

About Pragmatic Marketing

Twice recognized as one of America's fastest growing private
companies by Inc. Magazine and creators of the best-selling book Tuned
In: Uncover the Extraordinary Opportunities That Lead to Business
Breakthroughs, Pragmatic Marketing provides training seminars, onsite
workshops, consulting services, and an online community for technology
product managers, marketers and executives. Over 45,000 people at more
than 3,500 companies world-wide have been trained using the Pragmatic
Marketing Framework, a practical, market-driven approach to creating
and launching technology products. To learn more, visit
www.pragmaticmarketing.com.

About Enthiosys

Enthiosys is an Agile product management consulting firm that
significantly improves the revenue and profitability of companies
whose products are based on software. As the leading authority on
Agile product management, we work collaboratively with our clients to
gain crucial insights on customer needs, help translate them into
superior products, and manage these products across their lifecycle.
To learn more, visit www.Enthiosys.com.

Pragmatic Marketing and Tuned In are registered trademarks of
Pragmatic Marketing, Inc. Enthiosys, and Innovation Games, are service
marks, trademarks or registered trademarks of Enthiosys, Inc. All
other marks are the property of their respective owners.

Candelori Communications for Enthiosys
Donna Candelori, 408-774-3414
dcandelori@candelori.com
or
Pragmatic Marketing, Inc.
Mark Yeager, 480-776-1909
Marketing Strategy and Innovation
myeager@pragmaticmarketing.com

Copyright Business Wire 2008