Chat Innovator inQ Sees Gains in Telecommunications & Cable and Satellite TV Industries

Chat Innovator inQ Sees Gains in Telecommunications & Cable and Satellite TV
Industries

AGOURA HILLS, Calif., Aug. 5 /PRNewswire/ -- inQ, a pioneering company
featuring pay-for-performance outsourced online interaction optimization
services, is now helping sell products online for four of the top five U.S.
cable and satellite TV operators, and 7 out of the top 12 North-American
telecommunication carriers.
"There's a lot of competition in the arenas of telephone services, cell
phone plans, cable and satellite TV options, and consumers are finding in inQ
a user friendly solution online to provide information and feedback that makes
sense out of complexity for them," said Bernard Louvat, inQ CEO. "inQ's
ChatCommerce can help bring clarity to consumers, and that results in
heightened online sales for the carriers that employ inQ to chat with the
visitors to their respective websites."
Louvat notes that inQ's approach is unique in the marketplace because it
combines software and human agents as part of an outsourced service, and
clients only pay for performance, or the chat-assisted sales that inQ agents
generate. He notes that inQ attracts companies with large volumes of website
visitors that acknowledge the urgency of increasing sales in a tough economy
while not wanting to have to spend significant monies for infrastructure and
human resources. Said Louvat: "Because of our pay-for-performance business
model, inQ customers not only have essentially no up front investment costs
minimizing their risk, but they know from the get-go that getting results is
not a mere incentive to inQ -- it's our very oxygen!"
Kenn MacKay, senior client services director at inQ based in Atlanta, who
spent 26 years at AT&T before joining inQ to run the company's telecom
practice group, says his clients appreciate both the telecommunications
industry savvy and the strong expertise of transactional websites that inQ's
multi-disciplinary teams bring. Even more so, they respect the sophisticated
processes that inQ has developed for constructing and executing a customized
chat campaign that boost online sales for their specific products and
services. "We have the right people, the right technology, and the right
processes. The substantial boost in sales and our pay-for-performance
business model have earned us the trust of our various telecommunications,
cable and satellite industry clients. They know inQ will focus on the right
customer at the right time with the right offer to drive product sales,
customer acquisition, and customer retention," said MacKay.
Reflecting on chat campaigns that inQ spearheads for its
telecommunications and cable operator customers, Jessica Langdorf, director of
analytics and optimization at inQ, said analytics and software technology come
into play at two points -- pre chat and post chat. "inQ's technology
automatically determines which visitor to engage, and when and where to do so.
When the conversation with the visitor and the agent starts, inQ agents have
at their fingertips the right info to provide assistance and guidance that the
website visitor will most appreciate," said Langdorf, who joined inQ after
having worked at Sprint Nextel for 3 years. "After the chats happen, we have
analytics technology that helps us assess the quantity and quality of the
chats -- how many chats are offered, which chats that are offered are accepted
most and why, as well as which tactics are working best for converting online
visitors to online purchasers."
inQ's online sales boost performance has impressed its carrier clients.
Said Norm MacNeil, marketing director at Vonage Canada, "In coming to inQ, we
were looking for some big gains, we wanted to move the needle in our online
sales. After the first 90 days with inQ, we saw a two-fold increase in our
overall website conversion."
Note to editors: The rankings of the U.S. cable operators that inQ serves
is derived from a list of operators by the National Cable & Telecommunications
Association enhanced by the 2 major satellite broadcast operators in the
United States and ranked according to number of subscribers.
The inQ list of top North American telecommunications carriers it helps is
derived from the Total Telecom Global 100 list published in October 2007,
looking only at the top 50 and pared down to carriers with broad consumer
advertisement campaigns in the United States or Canada in the 12 months period
ending 6/30/2008.
ABOUT INQ
inQ is the world leader in pay-for-performance chat solutions. Its live
chat solution humanizes the online experience by engaging with targeted online
shoppers and replicates a quality in-store assisted shopping experience. By
utilizing state-of-the-art, proprietary technology as well as trained and
experienced online representatives, inQ offers sales and support solutions
that are completely customized and continuously optimized to meet each
client's specific needs. Increases in overall online revenue are between 20%
and 30% within 90 days of launch of the inQ solution. inQ clients include
AT&T, Sprint, Virgin, Vonage, Rogers, Wyndham Hotels, Gamefly, Guthy Renker
and other leaders in the telecom, cable, retail, travel, media, and financial
services industries in the United States, Canada and United Kingdom. More
information can be found by visiting http://www.inq.com.
SOURCE inQ

Michael Krems of KremsPR, +1-805-496-8166, Cell, +1-650-759-7133,
krems@kremspr.com, for inQ