iCHOOZ.tv Opens Entertainment Doors to Millions Worldwide

Spearheading the Digital Entertainment Revolution: 25-Year-Old Challenges
Hollywood, Breaks Down Barriers

LOS ANGELES, Aug. 5 /PRNewswire/ -- If the success of American Idol(TM)
has taught us anything, it is that we crave the drama and exhilaration of
competitive events.
"It's a remarkable communal experience that transcends borders, cultures
and languages," said CEO and co-founder of Second-Look Media, Christina Tongco
Garcia. "Our empathy for the struggles and hardships artists must endure to
fulfill their dreams make us stand up and take notice. We hope to open doors
for millions more to participate in this communal experience on a global scale
with iCHOOZ.tv."
Teaming up with veteran technology partner, John H. Mulder, co-founder and
COO of Second-Look Media, Garcia finally realized her dream of creating a
world stage for talents of all kinds to network, compete, promote and even
distribute their works to Mobile phones worldwide. "It's been a labor of
love," said Mulder. "By combining the best of Reality TV competitions with
social media, we've made the world talent community available without TV
networks or record labels. We've even merged traditional advertising with
entertainment in ways not fully realized before."
"It offers the familiarity of MySpace(TM) for promotion with the ease of
YouTube(TM) for uploading and syndicating video content," Garcia explained.
"It's become a thriving community of international artists and fans, industry
professionals and celebrities, all of whom can share and network on a personal
or professional level without restriction or prejudice. All this in the
context of open competitions where the world chooses who will be the next big
star."
From her beginnings as an immigrant, Garcia fought and struggled to
fulfill her own dreams of being discovered and starring on the big screen.
She quickly realized that struggling talents worldwide needed a better way
without geographic borders or artificial barriers to accessibility.
"I've encountered so many talented people who never got their break, and
their careers ended in hardship and disappointment," said Garcia. "As someone
who struggled in Hollywood herself, I'd have been grateful for the life
changing opportunities that iCHOOZ.tv brings."
Second-Look Media, the home of iCHOOZ.tv, is spearheading the digital
entertainment revolution with international online competitions and Mobile
entertainment. iCHOOZ.tv offers the best of Reality TV-based competitions in
a social media context with global access to Mobile distribution of community
created music, videos and images once only available to major industry
players.
SOURCE Second-Look Media

Second-Look Media, 1-888-630-6668, ext. 200, press@ichooz.tv