MedTouch Expands Offerings, Increases Efficiency, and Accelerates Growth
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Revenues Increased 110 Percent from Same Period Last Year Thanks
to Rising Demand for Health Care Marketing Organizations to Reach,
Influence, and Recruit Online.
CAMBRIDGE, Mass.--(Business Wire)--
MedTouch, the leading provider of interactive, web-based solutions
for health care organizations, announced that its revenue doubled due
to its expansion into search marketing, social media marketing, and
physician recruitment online.
"The greatest challenge of health care marketers is the fact that
they have almost no way of knowing which consumers to target. Hospital
information systems think 'patient' is a terminal condition -- it ends
in discharge or death," said Paul Griffiths, CEO of MedTouch. "The
Internet has empowered consumer choice as never before and yet,
hospital marketing groups are still too often left in the dark,
relying on traditional media with diminishing response rates. We can
change that."
MedTouch's technology platform, ContentBridge, deploys sites in
half the time and provides superior search engine optimization.
Coupled with its social media strategies, MedTouch delivers measurable
results in less time for less money than anyone else in the market.
Matthew Dillingham, Vice President of Client Services and
Strategy, cited MedTouch's particular strength in unifying cutting
edge Web 2.0 technology with its own ContentBridge platform.
"In the first six months of this year, we saw thirteen client
sites go live. We've tuned our software and services to deliver at
whole new level," Dillingham added. "While our growth may seem
dramatic, it is consistent with our plans and expectation of the
changes to come."
About MedTouch
MedTouch delivers web intelligence for healthcare. Whether
delivering web sites, online marketing programs, or empowered
technology with provable ROI, MedTouch is dedicated to shamelessly
promoting its clients' success. Those clients include
nationally-ranked academic medical centers, community hospitals,
rehabilitation facilities, health plans, and health care-related
not-for-profits.
MedTouch
Alexandra Gross, 617-861-7700
agross@medtouch.com
Copyright Business Wire 2008
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