LiveWorld Announces New Widget Series to Integrate Branded Online Communities With...

LiveWorld Announces New Widget Series to Integrate Branded Online Communities With Facebook

LiveEngage 1.0 Lets Companies Write Once and Engage Many Users
Across Multiple Social Networks
SAN JOSE, Calif. & NEW YORK & LONDON--(Business Wire)--
LiveWorld, Inc. (Pink Sheets:LVWD), a world leader in social media
marketing, today announced the launch of its LiveEngage Widget Series
1.0. The first version is a Facebook application that uniquely
integrates a brand's presence on Facebook with the brand's own
community site.

The new Facebook application can be installed by any Facebook user
or by the brand on its own Facebook page. The application dynamically
imports content such as a featured blog from the brand's
LiveWorld-provided community site to the user's Facebook page. This
enables users to engage with other users from the brand's site as well
as the brand while the users are still on their Facebook profile
pages. Users can participate in polls and read posts now, with the
ability to post comments via Facebook available later this summer. The
brand is able to select and feature content for Facebook using the
same LiveWorld tools used to highlight content within the branded
community site.

"Large destination social networks such as Facebook can be
excellent venues for a brand," said Peter Friedman, Chairman and CEO
of LiveWorld. "But to date, most Facebook marketing efforts have been
promotional and short lived, lacking ongoing brand continuity and
context. Our LiveEngage series solves this problem for both users and
brands by providing an ongoing connection between the brand's online
community and Facebook."

The first LiveWorld client to deploy LiveEngage 1.0 is Neutrogena
in conjunction with its new beautifulforgood.com social network about
healthy beauty. Facebook users can add the application to their
profile and dynamically receive featured expert and user content from
the beautifulforgood.com social network. The application is available
at http://apps.facebook.com/beautiful_for_good.

LiveEngage 1.0 includes these key features:

-- Easy for users to install following the standard Facebook
application model.

-- Brands can dynamically provide content to Facebook users
including featured blogs, topics and/or polls.

-- The application is 100% private label branded.

-- Content is managed, moderated and reported on using the same
LiveWorld tools and systems the brand uses to manage the
community on its own site.

-- Includes space for brand promotions or advertising.

Future versions of the LiveEngage Widget Series are expected to
include support for multiple other social networks including
OpenSocial, thus enabling the brand to write once at their branded
community site and engage everywhere, across a wide array of broad
destination social networks.

About LiveWorld, Inc.

LiveWorld is the go-to social media marketing agency for
everything global corporations need to leverage the power of social
networks to build their brands and their business. LiveWorld thinks
differently about how companies can use social networks for customer
dialogue and relationships and is the only company that offers the
combination of a full technology platform, moderation services,
community management and marketing strategy, all in one place. This
combination - unique in the industry - is the reason why more global
brands turn to LiveWorld than any other firm for their ongoing,
integrated social media marketing strategy and implementation.

With 24 years of experience, an extensive applications hosting
platform, and a track record of delivering over 1 million hours of
moderation services, LiveWorld offers its clients a team of
experienced community managers and moderators who oversee activity and
user content online. LiveWorld deploys its services in more than 70
country-language combinations, and is the trusted partner of leading
brands worldwide, including: A&E, The Campbell Soup Company, eBay,
HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, TJX,
QVC and many others. For further information visit www.liveworld.com.

Krause Taylor Associates
Jonelle Hester, 1 408-918-9083 (PR)
jonelle@krause-taylor.com
or
LiveWorld
David Houston, 1 408-615-8496 (IR)
dhouston@liveworld.com

Copyright Business Wire 2008