Heelys(R) Rolls Out A New Look for Spring/Summer 2009

Leader in Youth Healthy, Active Lifestyles Introduces Fresh Styles
for Spring/Summer '09
DALLAS--(Business Wire)--
Heelys, Inc. (NASDAQ: HLYS), the youth sports lifestyle company
and creator of the popular footwear that features a removable wheel in
the heel, is rolling out a brand new line of popular wheeled footwear
cool enough to get kids off the couch and skating this spring and
summer. For the 2009 season, Heelys has seven new wheeled styles with
explosive color combinations that offer the latest in comfort,
technology and style.

The new line of Heelys footwear underscores the company's
commitment to innovation and designing products for youth that are
breakthrough, fun and inspired to get kids active and moving. The new
line pays tribute to past styles while starting new trends in wheel
design, color combinations and fabrication, including Sarge, Camo
Bones, Tally and Daisy.

"With our Spring/Summer 2009 line we wanted to embrace the new
trends in materials, colors and style while still offering a true
athletic experience," said Don Carroll, President and CEO of Heelys,
Inc. "Our new styles are exciting and trend-forward, and they offer
skaters of all levels plenty of options, whether they want to strut
the latest fashion or challenge themselves with the latest tricks."

For those that are looking for the hottest styles for the season,
the "Camo Bones," with its gray/royal blue/black camo motif, the
simple and clean "Sleek" and the authoritative "Sarge" in
gray/black/red all offer a fun wheel in a Men's low-profile skate
shoe. For girls, the multi-hued "Savvy," "Daisy" and "Tally" all fit
the bill with their snappy graphics, fun colors and unique textures in
synthetic suede and perforated leather.

Heelys is committed to responsible skating and offers a
How-To-Video on the company's Web site at www.heelys.com. Heelys also
encourages parents to review the training materials with their kids to
ensure a fun and safe skating experience. In addition to training
videos and training materials, Heelys provides a contract posted on
the Web site for kids and parents to ensure they practice good
etiquette while skating.

The new Spring/Summer 2009 footwear was featured at the 2008 World
Shoe Association Show July 28-30 in Las Vegas, Nevada.

About Heelys, Inc.

(NASDAQ: HLYS) Heelys, Inc. designs, markets and distributes
innovative, action sports-inspired products under the HEELYS(R) brand
targeted to the youth market. The Company's primary product,
HEELYS-wheeled footwear, is the patented dual-purpose footwear that
incorporates a stealth, removable wheel in the heel. HEELYS-wheeled
footwear allows the user to seamlessly transition from walking or
running to skating by shifting weight to the heel. Users can transform
HEELYS-wheeled footwear into street footwear by removing the wheel.
HEELYS-wheeled footwear provides users with a unique combination of
fun and style that differentiates it from other footwear and wheeled
sports products.

Heelys, Inc.
Heidi McKinley, 214-443-7578
heidi.mckinley@edelman.com
or
Christina Voss, 214-443-7574
christina.voss@edelman.com

Copyright Business Wire 2008