Aricent Appoints Communications Industry Veteran Keith Higgins to Vice President...

Aricent Appoints Communications Industry Veteran Keith Higgins to Vice President of Worldwide Marketing

Seasoned Executive Brings over 20 Years of Communications Industry
Experience to the Company
PALO ALTO, Calif.--(Business Wire)--
Aricent, a global innovation, technology and outsourcing company
focused exclusively on the communications industry, today announced
the appointment of Keith Higgins to vice president of worldwide
marketing. Higgins brings a long history of successful marketing
experiences to the company, having worked for some of the world's
leading communications companies. In this position, Higgins will play
a key role in accelerating Aricent's momentum as a strategic supplier
to the world's leading communications infrastructure, application and
service providers.

"The communications industry is experiencing unprecedented growth
and change. For Aricent to fully capitalize on the enormous
opportunities ahead we needed an experienced marketing leader to help
us scale our businesses and execute a wide range of initiatives
globally," said Sanjay Dhawan, president and chief operating office,
Aricent. "Keith's track record, industry knowledge and rich history
with successful companies in the communications industry make him the
ideal person for this role. I am pleased to welcome Keith to the
Aricent team and look forward to his contributions to the company's
future growth and success."

Prior to joining Aricent, Higgins was vice president of marketing
at Stoke Inc., developers of wireless broadband infrastructure for
carriers. Before Stoke, Higgins was vice president of worldwide
marketing for Copper Mountain Networks where he played a pivotal role
in the company's growth, through its IPO to over $450 million in
revenue. Higgins also held senior marketing positions at StrataCom, a
provider of ATM and Frame Relay WAN solutions that was acquired by
Cisco Systems in 1996 for $4 billion. Prior to StrataCom, Higgins held
a variety of senior sales positions with CompuServe and
Telenet/Sprint. He holds a BA in Marketing from The Ohio State
University.

"The communications industry faces two fundamental challenges
today. Embracing the relentless innovation required to compete
effectively in the 'user experience' era, while concurrently managing
a complex global ecosystem of technologies, skills, customers,
partners and suppliers," said Higgins. "Aricent is the one company
today offering deep domain expertise in both of these critical areas,
and as a result has become a strategic supplier to many of the world's
leading organizations in the communications industry. Aricent is
extremely well positioned today, and I value the opportunity to help
the company achieve new levels of success."

About Aricent

Aricent is a global innovation, technology and outsourcing company
focused exclusively on communications. Aricent combines the leading
innovation capabilities of frog design with unparalleled domain
expertise from supplying the world's foremost infrastructure,
application and service providers. The company is owned by Kohlberg
Kravis Roberts & Co., Sequoia Capital and Flextronics International
Ltd. and has more than 450 clients worldwide. For more information,
visit www.aricent.com.

Aricent is a trademark of Aricent Inc. in the United States and
other jurisdictions

Aricent
Trevor Strudley
Tel: +1 650 391 1611
trevor.strudley@aricent.com
or
Americas: Cohn & Wolfe
Chris Lalli
Tel: +1 415 365 8540
chris.lalli@cohnwolfe.com
or
Europe: AxiCom
Paula Muezerie
Tel: +44 208 392 4081
aricent@axicom.com
or
India: Text 100
Shikha Singh Sehrawat
Tel: +91 989 107 1999
shikhas@text100.co.in

Copyright Business Wire 2008