Phoenix Marketing International to Release Second Edition of Award-winning Asian...

Phoenix Marketing International to Release Second Edition of Award-winning Asian American Market Report

Best Practices for Marketing to Asian American Segment
LOS ANGELES--(Business Wire)--
Phoenix Marketing International announces the second edition of
its award-winning Asian American Market Report, produced in
partnership with Interviewing Service of America (ISA), for Fall 2008.
The study illustrates similarities and differences among Asian
Americans and provides strategies for reaching this lucrative market
with a powerful cultural connection.

"This segment is one of the fastest growing in America and
represents a significant consumer force," stated Raul J. Lopez,
President of Phoenix Multicultural. "They have the highest incomes,
are the most educated, highly professional, and geographically
concentrated," continued Lopez.

Findings show that more than three-quarters of Asian-Americans
identify themselves with their country of origin rather than by the
term 'Asian-American'. Asians overall stay connected to their heritage
through language and food but some connect via music, religion and
festivals, and media entertainment. The report covers demographics,
culture, shopping behavior, and media usage to provide the most
comprehensive resource available in today's multicultural marketing
industry, click here for Report Highlights.

"The initial benchmark study set a high standard, breaking the
mold while expanding the horizon for researching these important,
emerging groups," says Michael Halberstam, President of ISA, "We
expect that trend to continue with the 2008 report by expanding the
current knowledge base and opening new exciting opportunities for
marketers."

The Asian American Advertising Federation (www.3af.org) is a
principal sponsor of the report, along with KSCI Television,
Inquirer.net, and Ten Communications.

About Phoenix Multicultural

Phoenix Multicultural has been at the forefront of multicultural
market research and consulting services for more than 20 years.
Working with the nation's leading brands, our diverse team of
professionals has led qualitative, quantitative, and consulting
projects to generate unparalleled insights and marketing principles
for African American, Asian American and U.S. Hispanic consumer
segments.

About Phoenix Marketing International (www.phoenixmi.com)

Founded in 1999, Phoenix Marketing International is one of the
fastest growing marketing services firms in the United States and
partner to many of the largest companies in the financial services,
consumer package goods, automotive, healthcare, and travel/leisure
industries worldwide.

About Interviewing Service of America (www.isacorp.com)

Interviewing Service of America (ISA) is a market research data
collection, data processing and multicultural information service
company with headquarters in Van Nuys, California and regional offices
in New York, Washington D.C., Chicago, Dallas, and Seattle.

Founded in 1982, ISA is well established in the area of Computer
Assisted Telephone Interviewing (CATI). They also provide Internet
data collection services, including real time on-line reporting
features and extensive IVR/Customer Satisfaction (interactive voice
response) capabilities. ISA is one of the first companies to offer
multi-lingual Domestic and International interviewing and Translation
Services in more than 60 languages and dialects.

Phoenix Marketing International
Phoenix Multicultural
Sharmila Fowler, 630-357-8002
Sharmila.Fowler@Phoenixmi.com
or
Interviewing Service of America
Mike Halberstam, 818-989-1400
Halberstam@ISAcorp.com
or
Press
Graber Associates LLC
Ray Graber, 781-221-0018
Ray@GraberAssociates.net

Copyright Business Wire 2008