Massachusetts Bankers Association Endorses neoSaej Program

MoneyAisle.com Provides Area Banks with Competitive Edge and
Access to New Customers
BURLINGTON, Mass.--(Business Wire)--
NeoSaej, a leader in online auction marketplaces and developer of
MoneyAisle.com, the first and only Web site where banks actively bid
for customers through live secure auctions, today announced the
Massachusetts Bankers Association (MBA) has endorsed the program. The
endorsement is a testament to the benefits banks receive from
participating in the MoneyAisle network and acquiring new customers
for certificates of deposit (CDs) and high-yield savings accounts in
an innovative, cost-efficient way. Over fifteen Massachusetts banks,
including Beverly National, Stoneham Bank, and Washington Savings, are
active members of the network already, which includes more than 100
banks from across the country.

"It is important for the banking industry to advance new
technology and respond to changing consumer behaviors," said Daniel J.
Forte, President and CEO of the MBA. "MoneyAisle not only enables
banks to connect with new customers, but also provides a progressive,
alternative for banks to offer their services. We are pleased to
champion this service and its benefits to our members."

The endorsement, coming shortly after neoSaej's announcement of a
strategic alliance with the Michigan Bankers Association, further
solidifies the benefits neoSaej's technology brings to the banking
world and sets a precedent for other banks and associations throughout
the United States. As part of the endorsement the MBA will introduce
banks from across the state to the benefits of the MoneyAisle auction
experience. At the center of MoneyAisle's services is its seller
automated engine, or SAEJ, which allows banks to adjust rates in real
time and set customer parameters to drive new business. These are key
benefits, enabling banks to raise deposits and target customers in a
new and innovative way and be competitive 24 hours a day on rates.

"Having our hometown association, one of the leading associations
across the country, stand behind MoneyAisle is an honor and validation
of our services," said Mukesh Chatter, president and CEO of neoSaej.
"At the end of the day it is not only the banks, but the consumers who
benefit from these relationships, as well. As we grow our network, it
is our relationship with banking associations like the MBA that will
help us meet the needs of banks and consumers alike."

MoneyAisle's easy-to-learn, fully automated software provides
banks with access to a large addressable market of potential new
customers within their own state as well as across the United States.
Devoid of expensive advertising and cost-per-click based lead
generation methods, such as those popularized by search engines,
MoneyAisle's fees are success-based - banks only pay a small fee when
a new customer is acquired. The neoSaej technology which powers
MoneyAisle gives banks the ability to target where, when, and how much
money they need to raise when seeking out new customers. Through this,
MoneyAisle levels the playing field, providing every bank with an
equal opportunity to compete for customers locally as well as
nationwide.

Please visit the MoneyAisle site at www.moneyaisle.com to run a
free, live auction. MoneyAisle has also launched a consumer blog at
blog.moneyaisle.com.

About Massachusetts Bankers Association

The Massachusetts Bankers Association represents approximately 200
commercial, savings, co-operative banks, and savings and loan
institutions in Massachusetts and elsewhere in New England. Together,
their member banks manage an aggregate $1.8 trillion in assets.

About NeoSaej, Corp.

NeoSaej is a leading developer of online auction marketplaces
focused on utilizing the advantages of the Web to empower consumers.
MoneyAisle, neoSaej's first marketplace, provides consumers with great
rates on CDs and high-yield savings accounts.

About MoneyAisle

MoneyAisle is the next-generation e-commerce auction marketplace
that provides consumers with great rates on CDs and high-yield savings
accounts while helping banks efficiently attract new customers.
MoneyAisle's methodology is simple: banks competitively bid for every
customer in live auctions. NeoSaej's patent-pending MoneyAisle
technology creates a safe platform for consumers to secure great deals
on financial services and products. MoneyAisle is the only online
auction marketplace which lifts the buyer's burden by providing free,
on-demand live auctions which consumers can watch unfold in real time.

For NeoSaej, Corp.
Erik Milster, 781-487-4631
neosaej@racepointgroup.com

Copyright Business Wire 2008