Internet Broadcasting Names Libby Freligh VP Product Marketing

Former Brightcove Executive Will Direct Product Development, Marketing,
Strategy as Company Announces Next Generation of Its Platform

SAINT PAUL, Minn., Aug. 5 /PRNewswire/ -- Internet Broadcasting, the
leading local Internet solution provider for broadcast publishers and
advertisers targeting local markets, announced today the appointment of former
Brightcove executive Libby Freligh as VP Product Marketing.
Libby Freligh will oversee all of Internet Broadcasting's product
marketing activities, including product development, new market development,
and go-to-market strategies. The addition of Freligh allows the Company to
accelerate its strategic shift as it creates the next generation of its media
platform. Through that shift, IB will offer a range of products, content and
services that seamlessly address the needs of the complete web ecosystem --
end-users, publishers, and advertisers. Freligh will report to Jeff Kimball,
the Company's Chief Operating Officer.
Welcoming Freligh's appointment, Kimball said: "With her extensive
experience creating market-defining new technologies and solutions, Libby is
the ideal addition to the IB team. Libby's first task will be to leverage our
highly optimized, proven architecture to develop and launch new products and
solutions that meet the needs of today's and tomorrow's Web publishers and
advertisers. Product Marketing is becoming one of the cornerstones of the new
IB, and Libby is exactly the right person to lead us. I'm very excited about
the value and innovation we'll be bringing to our partners over coming months
and years."
Libby Freligh said: "The IB team has the perfect mix of talent, expertise,
commitment and vision. By combining the IB technical team's new thinking with
their deep technical experience building enterprise platforms, we have the
opportunity to redefine a range of technologies so that our media partners can
leverage the Internet in far more productive, intuitive, and interesting ways.
I've been very lucky in my career, working on truly innovative technologies
with unbelievable teams, but I'm more excited than ever about what we plan to
deliver to the IB market."
Freligh has extensive experience managing new products and developing new
markets. Most recently, she built Brightcove's evangelism, account and launch
management functions. Prior to that, she was the product manager in charge of
Macromedia Flex, Allaire and Macromedia ColdFusion and Allaire Spectra. Her
tenure at Brightcove began in 2005 where she was responsible for helping
customers define and manage the resources necessary to successfully launch new
video initiatives across a range of verticals -- music, print publishing,
cable television and web publishers. She left Brightcove after spending the
last year in London helping to develop the EMEA market and managing over a
dozen UK media properties including The Telegraph, Channel 4, British Sky
Broadcasting, The Guardian, ITV, Hachette Filipacchi and others.
About Internet Broadcasting
Established in 1996, IB is a leading local media network that builds
powerful solutions -- products, content, and services -- that make it easier
for publishers and advertisers to reach engaged audiences in relevant
environments.
Partnerships with CNN, Cox Television, Hearst-Argyle Television,
McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek
Stations among others contribute to our reach and success. In June 2008, the
IB Local Network was comprised of over 46.3MM unique visitors and ranked 42nd
according to the comScore Media Metrix Ad Focus ranking.
Headquartered in St. Paul, MN with additional offices in New York,
Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of the
IB community is committed to innovating for the next era of the Internet. For
more information, visit http://www.ibsys.com.
FOR FURTHER INFORMATION, PLEASE CONTACT:
Ayme M. Yaiser
VP Strategic Marketing & Communication
Internet Broadcasting
646.562.5908

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SOURCE Internet Broadcasting

Ayme M. Yaiser, VP Strategic Marketing & Communication of Internet
Broadcasting, +1-646-562-5908