NetEqualizer Offers Net Neutrality, User Privacy Compromise

Bandwidth shaping technology ensures equal access without deep packet
inspection

LAFAYETTE, Colo., Aug. 5 /PRNewswire/ -- Although the debates surrounding
net neutrality and user privacy are nothing new, the recent involvement of the
Federal Communications Commission is forcing ISPs and network administrators
to rethink their strategies for network optimization. The potential benefits
of layer-7 bandwidth shaping and deep packet inspection are coming into
conflict with the rights of Internet users to surf the net unimpeded while
maintaining their privacy.
Despite the obvious potential relationship between net neutrality, deep
packet inspection and bandwidth shaping, the issues are not inherently
intertwined and must be judged separately. This has been the outlook at
APconnections since the development of the network optimization appliance
NetEqualizer (http://www.netequalizer.com/) five years ago.
On the surface, net neutrality seems to be a reasonable and ultimately
beneficial goal for the Internet. In a perfect world, all consumers would be
able to use the Internet to the extent they saw fit, absent of any bandwidth
regulation. However, that perfect world does not exist.
In many cases, net neutrality can become a threat to equal access. Whether
this is true for larger ISPs is debatable, however it cannot be denied when
considering the circumstances surrounding smaller Internet providers. For
example, administrators at rural ISPs, libraries, universities, and businesses
often have no choice but to implement bandwidth shaping in order to ensure
both reliable service and their own survival. When budgets allow only a
certain amount of bandwidth to be purchased, once that supply is depleted,
oftentimes due to the heavy usage of a small number of users, options are
limited. Shaping in no longer a choice, but a necessity.
However, this does not mean that a free pass should be given for Internet
providers to accomplish network optimization through any means available even
at the expense of customer privacy. This is especially true considering that
it's possible to achieve network optimization without compromising privacy or
equal access to the Internet. The NetEqualizer is a proven example.
Rather than relying on techniques such as deep packet inspection,
NetEqualizer regulates bandwidth usage by connection limits and, through its
fairness algorithm, ensures that all users are given equal access when the
network is congested (click here for a more detailed explanation of the
NetEqualizer technology - http://www.netequalizer.com/nda.htm).
Therefore, a heavy bandwidth user that might be slowing Internet access
for other customers can be kept in check without having to actually examine or
completely block the data that is being sent. The end result is that the large
majority of users will be able to access the Internet unhindered, while the
privacy of all users is protected.
In the midst of the ongoing debates over net neutrality and privacy, the
NetEqualizer approach is gaining popularity. This is apparent in both an
increase in sales as well as on message boards and forums across the Internet.
A recent Broadband Reports post (http://www.dslreports.com/forum/r20662912-)
reads:
"I don't think anyone's going to argue with you if you're simply
prioritizing real time traffic over non-real time. Just so long as you're
agnostic as to who's sending the traffic, not making deals behind people's
backs, etc. then I'd have no problem with my ISP letting me surf the web or
e-mail or stream at full speed, even if it meant that, when another person was
doing the same, I could only get 100 KBs on a torrent instead of 150.
"I'd much rather have a NetEq'd open connection than a NATed nonmanaged
one, that's for sure."
It is this agnostic approach that differentiates NetEqualizer from other
network optimization appliances. While network administrators are able to
prioritize applications such as VoIP in order to prevent latency, other
activity, such as BitTorrent, is still able to take place -- just at a slower
speed when the network is congested. This is all done without deep packet
inspection.
"NetEqualizer never opens up any customer data and thus cannot be accused
of spying. Connections are treated as a metered resource," said Art Reisman,
CEO of APconnections. "The ISPs that use NetEqualizer simply put a policy in
their service contracts stating how many connections they support, end of
story. BitTorrent is still allowed to run, albeit not as wide with unlimited
connections."
It has never been the intention of APconnections to pass judgment on how
or why users implement shaping technology. The NetEqualizer is simply
providing a bandwidth optimization alternative to deep packet inspection that
gives administrators the opportunity to manage their networks with respect to
both net neutrality and customer privacy.
APconnections is a privately held company founded in 2003 and is based in
Lafayette, Colorado.
Contact:
David Wallace, NetEqualizer
720-253-3145

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SOURCE APconnections, Inc.

David Wallace, NetEqualizer, +1-720-253-3145