Play Hard Sports Provides NBCOlympics.com With Online Trivia Game During Coverage of Beijing Olympics

FOXBORO, MA, Aug 05 (MARKET WIRE) --
Play Hard Sports, Inc., a publisher and developer of interactive fantasy
sports games and entertainment, today announced that the company has been
selected to provide an online trivia game to NBC during the network's
coverage of the 2008 Beijing Olympics. The game will be produced by Play
Hard Sports and be available for play from August 8-24th at
NBCOlympics.com.

The trivia game allows for Olympic fans to answer daily NBCOlympics.com
trivia questions testing their knowledge of Olympic sports, history and
the athletes of the Beijing Olympic Games. Users can compete against the
clock or challenge their friends to beat their score with an embedded
live link to the game. NBCOlympics.com will also display a leader board
tracking the top 25 high scores.

"The Olympics are one of NBC's most anticipated and watched events, and we
know that Olympic fans expect relevant and engaging content about every
aspect of the Games," said Perkins Miller, Senior Vice President, Digital
Media, NBC Sports and Olympics. "Understanding the popularity of both
Olympic trivia and casual games, an Olympic trivia application seemed like
the perfect addition to our site. Given Play Hard's experience building
online casual games, they seemed like the perfect partner to help deliver
a trivia game for our audience."

"Casual online games are one of the fastest growing segments in the
entertainment industry and people love to test their knowledge at trivia
games," said Jeff Anderson, CEO, Play Hard Sports. "We're excited to be
included in this initiative by NBC and to be a part of the 2008 Summer
Olympics coverage."

About NBC Olympics

NBC, "America's Olympic Network," owns the exclusive U.S. media rights to
the Olympic Games, television's most powerful property, through 2012,
which includes Beijing in 2008, Vancouver in 2010 and London in 2012.
From August 8-24, 2008 NBC Universal will present an unprecedented 3,600
hours of coverage, highlighted by NBC in primetime with live swimming,
gymnastics and beach volleyball. In August 2004, 203 million viewers
watched as the networks of NBC Universal -- NBC, MSNBC, CNBC, USA, Bravo,
Telemundo, and NBC's HD affiliates -- offered a then record 1,210 hours
of Olympic coverage from Athens. For additional information, go to
NBCOlympics.com.

ABOUT PLAY HARD SPORTS

Headquartered in the shadow of the world-famous Gillette stadium in
Foxboro, Massachusetts, Play Hard Sports is passionately committed to
bringing high-quality online games and entertainment to sports fans. The
company is creating the next-generation in online sports with no massive
download or required fees to play. Play Hard's products fill a massive
void in the casual online sports game industry by offering head-to-head
sports contests that combine a rich graphical environment, the
accessibility of Flash, and the wide appeal of fantasy sports. For more
information, visit www.playhardsports.com.

Play Hard, the "H," and QuickHit are trademarks of Play Hard Sports, Inc.
in the United States or other jurisdictions. All other trademarks are the
property of their respective owners.

Press Contact:
Samantha Smith
Play Hard Sports, Inc.
(508) 203-4852
Email Contact

Copyright 2008, Market Wire, All rights reserved.

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