DataSynapse and Adaptivity Partner to Deliver on Next-Generation Data Center Initiatives

Joint Technology and Services Turn Key Offering for the Global
3,000 Companies Enables the Next-Generation Data Center
SAN FRANCISCO--(Business Wire)--
DataSynapse, Inc., a world leader in dynamic application service
management software for the next-generation data center, announced a
joint services agreement with Adaptivity, Inc. to deliver the services
and technology that enable organizations to rapidly transform to
next-generation data center infrastructures.

One of the biggest barriers to business execution and innovation
today is dealing with data center complexity. As a result, the
majority of IT budgets are allocated to keeping the lights on and
containing infrastructure sprawl. This, in turn, limits the amount of
IT funding for business innovation. To break this cycle, successful
organizations are implementing a "demand driven - efficiency tailored"
operational design approach to transform their data center
infrastructure and operations.

"Data center managers are looking for proven technology that can
drive efficiency and better align business and IT," said Tony Bishop,
CEO at Adaptivity. "With this offering, we are delivering a repeatable
set of technologies and services that can help transform organizations
to the next-generation data center model."

DataSynapse and Adaptivity have combined their technology platform
and best practices to help firms consolidate, virtualize, and sustain
a next-generation data center infrastructure. Currently the
organizations are jointly involved in multiple client engagements with
Global 3,000 companies. Both organizations collaborate together with
leading ecosystem providers across the data center infrastructure
stack.

"With this joint offering, we are making next-generation data
center initiatives more manageable for organizations," said Peter Lee,
CEO at DataSynapse. "We are now able to help organizations eliminate
the inflexible silos of systems and infrastructure that constrain
growth, efficiency, innovation, and consistent customer experience."

Show attendees can learn more about this offering from DataSynapse
and Adaptivity executives at the Next Generation Data Center
Conference & Expo, August 5 - 7, 2008 at the Moscone Center in San
Francisco at booth #826.

About Adaptivity

Adaptivity helps IT Organizations solve execution gaps and
maximize IT's impact on shareholder value. We have institutionalized
our award winning and proven track record as end user practitioners
into three core execution areas of IT Strategy, IT Architecture and IT
Operating Models.

We differentiate through our ability to help firms rapidly and
incrementally succeed in driving business aligned service level
improvements while dramatically lowering costs. Adaptivity's Service
Oriented IT (SOIT) Transformation Program includes: ADIOS(SM)
Methodology, Fit-for-Purpose(SM) Design Framework and Quality of
Experience(SM) Maturity Model, which serve as catalyst mechanisms to
enable firms to differentiate their business through IT. For more
information, please visit www.adaptivity.com.

About DataSynapse

DataSynapse is a world leader in dynamic application service
management software for the always on, always responsive data center.
The DataSynapse platform is used by leading organizations to deliver,
manage, and optimize scalable enterprise-class application services.
DataSynapse provides a standardized, automated approach to
configuring, activating and scaling enterprise applications in
real-time environments for many of the world's leading companies. For
more information, please visit www.datasynapse.com.

DataSynapse
Brian Callahan, 617-500-0936
bcallahan@datasynapse.com
or
Articulate Communications Inc. for Adaptivity
Meghan Attreed, 212-255-0080, ext. 13
mattreed@articulatepr.com

Copyright Business Wire 2008