RecycleBank(R) Rewards Program Helps Nearly Double Recycling Rate in Northern Virginia

AAA Recycling and Trash Removal Services team up with RecycleBank
to Motivate Households to Recycle
NEW YORK--(Business Wire)--
RecycleBank and AAA Recycling and Trash Removal Services of
Fairfax, Virginia, announced today that residential recycling rates
have increased 90% percent after the implementation of an innovative
program designed to encourage more recycling. The increase in
recycling is tied to RecycleBank, a new program offering from AAA to
their customers that uses rewards to motivate people to recycle. After
launching the program just eight weeks ago on June 2, 2008, households
have nearly doubled the amount of waste they recycle.

RecycleBank motivates households and communities to recycle by
measuring the amount of recyclables from each household and then
converting the weight into RecycleBank Points. These Points can be
viewed and redeemed at www.recyclebank.com with over 450 national and
local RecycleBank Reward Partners.

"We knew that our customers could do more recycling and
RecycleBank provided the motivation," said Brad Baty, General Manager
of AAA Recycling and Trash Removal Services. "RecycleBank is a great
way for us to improve environmental efforts by raising curbside
recycling rates. RecycleBank's program presented AAA with the
opportunity to be the channel through which the increased
participation is realized."

Participating households redeem their RecycleBank Points with
national RecycleBank Reward Partners such as Coca-Cola, Kraft Foods,
Green Mountain Coffee, and CVS/pharmacy, as well as with local
Northern Virginia retailers such as Shoppers, Anita's, Paisano's
Pizza, and Broadway Gallery. Many local and national retailers
recognize the value of partnering with an environmentally-friendly
company such as RecycleBank. Reward Partners gain exposure in the
marketplace, which leads to customer loyalty and repeat business.
Additionally, households recognize the value of shopping with
retailers that believe in the importance of environmental initiatives
and community.

"The RecycleBank program has been absolutely fantastic for our
community and was frankly long overdue", says Peter Brownell,
RecycleBank Member and AAA Customer. "We were conscientious before,
but now that we have the program we've increased our household
recycling tremendously and use our rewards Points for useful everyday
purchases."

"As RecycleBank continues to expand across the country, our vision
to preserve the environment by dramatically increasing household
recycling rates becomes more and more attainable," said Ron Gonen,
co-founder and CEO of RecycleBank.

With the program's immediate success, AAA is considering the
implementation of RecycleBank in other markets.

About RecycleBank:

RecycleBank is a rewards program that motivates people to recycle.
We do this by quickly and easily measuring the amount of material each
home recycles and then converting that activity into RecycleBank
Points that can be used at hundreds of local and national rewards
partners. RecycleBank is simple to implement, market-driven, and
proven to work; saving municipalities' money and rewarding citizens
for their environmental stewardship. Kleiner, Perkins, Caulfield and
Byers, RRE Ventures, The Westly Group and Sigma Partners are
institutional shareholders. Ron Gonen, the co-founder and CEO, is the
largest individual shareholder. RecycleBank is headquartered in New
York City and also maintains an office in Philadelphia. Visit
www.recyclebank.com for more information.

About AAA Recycling and Trash Removal Services:

AAA Recycling and Trash Removal Services is a division of Republic
Services, Inc., and is Northern Virginia's largest disposal service
serving the communities since 1972. Republic Services, Inc. is a
leading provider of recycling and solid waste collection services in
the United States. The Company's operating units are focused on
providing solid waste and recycling services for commercial,
industrial, municipal, and residential customers. Learn more about AAA
and Republic by visiting www.republicservices.com.

For RecycleBank
Group SJR
Margaret Bensfield, 212-751-3476
or
AAA Recycling and Trash Removal Services
Brad Baty, 703-803-1363
General Manager

Copyright Business Wire 2008