Philips New Handheld Ultrasound System Offers Premium Image Quality in a Portable...

Philips New Handheld Ultrasound System Offers Premium Image Quality in a Portable System

Philips CX50 CompactXtreme is designed to help clinicians'
diagnoses by providing high-quality images at the bedside
ANDOVER, Mass.--(Business Wire)--
Royal Philips Electronics (NYSE: PHG; AEX: PHI) today announced
the launch of its advanced handheld ultrasound system, the Philips
CX50 CompactXtreme. Designed to meet the needs of cardiologists for
clear diagnostic data at the bedside, the new compact system combines
the image quality expected of a traditional, premium, full-size system
with the convenience of portability.

"Following extensive research into clinicians' needs, we've
designed a laptop-sized system that can help them get to patients
quickly--no matter where they are in the hospital or clinic--and which
can produce high quality images regardless of the difficulty of the
situation at hand," said Anne LeGrand, senior vice president and
general manager, Ultrasound, for Philips Healthcare. "Clinicians told
us that small, portable systems are beneficial, as long as the image
quality can help them make a confident diagnosis. If poor image
quality from a handheld system results in inconclusive data, repeat
exams may be needed at the cost of additional time and money. The CX50
was designed to consistently deliver high-quality images, even in
technically challenging patients."

The CX50 CompactXtreme, which was first showcased during Philips'
recent analyst day on May 16, features Philips breakthrough PureWave
transducer, which is clinically proven to improve penetration in
difficult-to-image patients and to reduce clutter so clinicians can
view fine structures in excellent detail. It also features Philips
XRES adaptive image processing for reduced speckle and haze inherent
with ultrasound imaging. As a result, images are virtually free from
noise and have extraordinary clarity and edge definition.

"Philips CX50 CompactXtreme system is truly the most advanced
ultrasound system available today because its excellent image quality
allows us to diagnose our patients quickly and confidently at the
bedside," said Thomas Buck, MD, Associate Professor of Medicine,
University of Essen, West German Heart Center, Gesamthochschule,
Germany. "The combination of PureWave technology and XRES processing
enables the system to deliver the same image quality as full-size
systems, allowing full echo data analysis from a portable system
without any compromises."

The CX50 CompactXtreme offers portability to address multiple
scanning environments. Its built-in handle and battery allow users to
pickup-and-go for quick responses. For added convenience, it has a
cart designed specifically for the system for effortless maneuvering
throughout the hospital. And a wheeled case supports easy travel to
remote locations. The system features Philips intuitive user
interface, iSCAN automatic optimization and on-cart quantification
software (QLAB) to maximize ease of use for clinicians.

The newly launched Philips CX50 CompactXtreme supports adult
transthoracic and transesophageal cardiology applications.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI)
is a diversified Health and Well-being company, focused on improving
people's lives through timely innovations. As a world leader in
healthcare, lifestyle and lighting, Philips integrates technologies
and design into people-centric solutions, based on fundamental
customer insights and the brand promise of "sense and simplicity".
Headquartered in the Netherlands, Philips employs approximately
133,000 employees in more than 60 countries worldwide. With sales of
US$42 billion (EUR 27 billion) in 2007, the company is a market leader
in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as lifestyle
products for personal well-being and pleasure with strong leadership
positions in flat TV, male shaving and grooming, portable
entertainment and oral healthcare. News from Philips is located at
www.philips.com/newscenter.

Philips Healthcare
Steve Kelly, +1 425-487-7479
steve.kelly@philips.com
or
Mark Groves, +31 653 179 850
mark.groves@philips.com

Copyright Business Wire 2008