Motorola Expands ROKR(TM) Roster With Three New Additions

MOTOROKR(TM) EM30, EM28 and EM25 give mobile music fans new styles for their
songs

SCHAUMBURG, Ill., Aug. 5 /PRNewswire-FirstCall/ -- Motorola, Inc.
(NYSE: MOT) today expands its ROKR portfolio with the introduction of three
new music-optimized devices that provide a range of styles at attractive
prices for mobile music fans. The lineup includes MOTOROKR EM30, a candybar
phone using Motorola's ModeShift technology, ROKR EM28, a clamshell device
with sonic features and touch-sensitive keys, and ROKR EM25, a slider with FM
radio sharing capabilities.
"Following the path of our award-winning ROKR E8, the newest additions to
our ROKR family make listening to and discovering new music accessible and
affordable for everyone," said Steve Lalla, corporate vice president, mass
market, Motorola Mobile Devices. "From uncovering new music with friends
through our FMShare feature to enjoying surround-sound quality audio, these
new ROKR phones deliver the music you want whenever, wherever and however you
want to hear it."
ROKR EM30: 50% Talk, 50% Music, 100% You
One moment ROKR EM30 is a mobile phone; the next, it transforms into your
favorite music player. It uses Motorola's innovative ModeShift technology to
illuminate the keyboard -- red keys illuminate in music mode and a brilliant
blue keypad appears in phone mode -- taking users from talk to text(1) to
complete music immersion with a touch of a button. With colorful cues that let
users know exactly which mode they are in, the ROKR EM30 connects the sounds
that matter most: family, friends and favorite artists.
In addition to the basics in talking and texting, ROKR EM30 is loaded with
other great features for music lovers too, including high-fidelity audio and
seconds-fast MP3 downloads(1-3) for listening to their favorite tunes.
Consumers will know the artist and song playing on the FM radio with Radio
Data System (RDS)(4) technology. The 3.5mm stereo headset jack provides
consumers the flexibility to use the headset of their choice with ROKR EM30.
Compatibility with Windows Media(R) Player 11 provides the freedom to download
music from more than 200 online music stores worldwide.(1-3)
ROKR EM28: Sonic Performance
ROKR EM28 offers easy access to a genuine music-player experience in a
familiar clamshell design and allows users to control their music using
touch-sensitive keys that appear only when they're needed. The front of the
phone shows the name of the artist and song without even opening the flip.
High-speed USB 2.0 helps users transfer music from their PC with simple drag
and drop -- no special software required. (3-5)
ROKR EM28 has sonic features that enhance the music's performance. A 3D
sound effect gives music a surround-sound quality and an audio equalizer
provides 11 pre-set music genres, including rock, reggae and pop for optimal
listening. Consumers also can boost the bass up to nine decibels.
ROKR EM25: Get What You Need
ROKR EM25 offers a genuine music player experience including immediate
access to a stored music library and built-in FM radio, in a sleek, quality
handset. The phone has a dedicated music key so consumers can simply access
stored music and familiar music controls to play, pause, forward and rewind
songs. Consumers can use FMShare to share a favorite station with friends by
sending it in a text message and SONGID technology to identify a song while
out and about, then download and listen to it on the phone. (1-3)
While the new ROKR devices are offered in different designs to suit a
range of consumers' style preferences, each supports GSM/EDGE technology and
is equipped with a host of features for an enjoyable mobile music experience:
-- Supports multiple digital music formats including MP3 so you can sync
your music easily with devices (3-5)
-- FM radio with RDS(4) provides the name of the artist and song playing
so you can discover new artists and songs
-- Industry-standard connectors, including a universal 3.5mm jack, and
stereo Bluetooth(R) wireless technology lets consumers connect to their
favorite wired or compatible wireless speakers and headsets(2), including the
lightweight Motorola S9-HD headset and Motorola's new ROKR portable speakers.
-- High-speed USB 2.0 technology enables the transfer of songs in
seconds.(3-5)
Already Rockin'
The award-winning ROKR E8, which takes users from talk to music in one
touch, is available globally. And for music enjoyment in stereo sound
virtually anywhere, the ROKR EQ7, EQ5 and EQ3 portable speakers are available
globally. The EQ7 Wireless Hi-Fi Stereo Speaker System uses four powerful
speakers to deliver full, rich sound for music and calls; the EQ5
Ultra-Portable Wireless Speaker fits in a pocket and delivers amazing sound
quality for music and calls; and the lightweight ROKR EQ3 Compact Folding
Speaker is the perfect portable wired sound companion for mobile music
devices.
Availability
ROKR EM30 is expected to launch first in Taiwan then in other markets
throughout the quarter, while ROKR EM28 and ROKR EM25 will be available later
this quarter around the globe. For more information and a full list of
product specifications and features, please visit www.motorola.com/motoinfo.
Also view the ROKR Series press kit.
About Motorola
Motorola is known around the world for innovation in communications. The
company develops technologies, products and services that make mobile
experiences possible. Our portfolio includes communications infrastructure,
enterprise mobility solutions, digital set-tops, cable modems, mobile devices
and Bluetooth accessories. Motorola is committed to delivering next generation
communication solutions to people, businesses and governments. A Fortune 100
company with global presence and impact, Motorola had sales of US $36.6
billion in 2007. For more information about our company, our people and our
innovations, please visit http://www.motorola.com.
Certain mobile phone features may not be activated by your service
provider, and/or their network settings may limit the feature's functionality.
Contact your service provider for details. All features, functionality and
other product specifications are subject to change without notice or
obligation.
(1) Network and/or SIM card dependent feature, not available in all
areas. Airtime, data charges, and/or additional charges may apply.
(2) These devices support Bluetooth A2DP and AVRCP profiles. In order for
Bluetooth devices to communicate with one another, they must utilize the same
Bluetooth profile. To determine the profiles supported by other Motorola
devices, visit www. motorola.com/bluetooth. For other devices, contact their
respective manufacturer. Certain Bluetooth features including those listed
may not be supported by all compatible Bluetooth-enabled devices, and/or the
functionality of such features may be limited in certain devices, or by
certain wireless carriers. Contact your wireless carrier about feature
availability and functionality.
(3) The unauthorized copying of copyrighted materials is contrary to the
provisions of the Copyright Laws of the United States and other countries.
This device is intended solely for copying non-copyrighted materials,
materials in which you own the copyright, or materials which you are
authorized or legally permitted to copy. If you are uncertain about your right
to copy any material, please contact your legal advisor. (4) RDS
transmissions are radio station dependent.
(5) Cable required to download or sync from PC to phone.

MOTOROLA and the Stylized M Logo are registered in the U.S. Patent &
Trademark Office. The Bluetooth trademarks are owned by their proprietor and
used by Motorola, Inc. under license. Windows Media is either a registered
trademark or trademark of Microsoft Corporation in the United States and/or
other countries. All other product or service names are the property of their
respective owners. (C) Motorola, Inc. 2008. All rights reserved.
SOURCE Motorola, Inc.

Mandy Kao, +886 2.8726.2538, FTPE343@motorola.com, or Molly Sheehan,
+1-312-953-6006, Molly.sheehan@motorola.com, both of Motorola