NetShops Builds Online "Backyard" Experience and Gains Customer Intelligence With Networked Insights

MADISON, WI and OMAHA, NE, Aug 05 (MARKET WIRE) --
Networked Insights, a provider of customer intelligence across social
media, today announced that NetShops Inc. has selected Networked
Insights' customer intelligence technology platform to build an
outdoor-focused community, "The Backyard," and gain valuable customer
insights from user interactions within its network of sites. NetShops, a
leading Web retailer, is comprised of more than 200 niche home and
lifestyle product e-commerce sites, and is one of Internet Retailer's Hot
100 Best Retail Websites.

NetShops has partnered with Networked Insights to enhance the consumer
experience and promote engagement across its network of sites, as
customers look for answers during the buying process. Networked Insights
will allow members of The Backyard to interact with others who have
similar interests and share unbiased information about past experiences,
hobbies, and ultimately NetShops' products.

Using Networked Insights' Customer Insight Platform, NetShops will use
these interactions to shape insights related to customer needs, brand
buzz, products and competitors, which will enable NetShops to enhance the
overall customer experience. The technology will also help the company
better understand their customers and make more informed business
decisions based the customer intelligence.

"For us, it all starts and ends with a great customer experience.
Increasingly, consumers are looking to the Internet for answers during
their shopping experience, primarily from each other," said Ash ElDifrawi,
Chief Marketing Officer of NetShops. "Networked Insights' platform has
given us a great way to engage our customers in The Backyard. This will
not only improve our customer experience, but will allow us to listen to
our customers in real time to help us discover new ways to consistently
meet our customers' needs."

For e-commerce sites, such as NetShops, Networked Insights is providing a
new stream of revenue from Social Commerce, sales driven directly from
the community and customer interactions. Networked Insights presents
customers in communities with products and promotions relevant to the
interactions they are having within the network. Likewise, for customers
on the retail site, Networked Insights will present interesting and
relevant content from other people in the community to enhance product
information on the site. Overall this has proven to increase customer
satisfaction and drive significant revenue that may have otherwise been
left on the table. Based on customer interactions, retailers can also
identify what products and sites are relevant to each other to help
improve cross-selling and promotional efforts.

"Enabling customers to interact across the NetShops network and being able
to gain customer intelligence from it is valuable in so many ways," said
Dan Neely, founder and CEO of Networked Insights. "A community and rich
customer intelligence is not just a nice-to-have, but when leveraged
correctly, can be a real revenue driver. That's Social Commerce."

Networked Insights provides customer intelligence based on customer
interactions within a company's own social network and across third-party
social media applications. The technology allows brands to assess the
influence, engagement and sentiments of customers in real time, using the
content and social behavior profiles from these interactions to help them
better understand their customers and drive more informed business
decisions.

About Networked Insights

Networked Insights is transforming tactical market research into strategic
Customer Intelligence by combining proprietary Web 2.0 mining technology,
deep social media expertise and rich interactive analytics to drive better
business decisions. Networked Insights gives companies the ability to
discover and act upon real-time Customer Intelligence from a variety of
social media sources, providing truly customer-driven insight based on
both content and social behavior generated from customer-to-customer
interactions. Previously, companies gained customer information by asking
predetermined questions or proving company-generated hypotheses. Networked
Insights puts the customer at the center of the intelligence process so
that companies can let the customer decide what's important. Networked
Insights is privately held and based in Madison, Wisconsin. For more
information, go to www.networkedinsights.com.

Contact:
LaunchSquad
Jeremy Frank or Gavin Skillman
insights@launchsquad.com
212-564-3665

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