Brother(R) Announces 'The Smarter Way to Label' Industrial Products

Company Launch New P-touch EDGE(TM) Line of Industrial Labeling Tools

BRIDGEWATER, N.J., Aug. 5 /PRNewswire/ -- Brother International
Corporation, a worldwide leader in label printing, today announced the launch
of two new models in its innovative P-touch EDGE(TM) line of rugged hand-held
industrial labeling tools. The new models, the PT-7600 and PT-7500, feature
Brother(R) smart technology, which offers users a quick and cost-effective
solution for the layout and printing of labels with just a few key strokes.
The PT-7600 and PT-7500 are ideal for independent contractors, corporate IT
managers or anyone responsible for a team of field service technicians or
installers providing installation or services in the voice/data/video (VDV),
audio visual (AV), electrical and security industries, where onsite on demand
labeling is a very real and challenging issue.
Brother(R) smart technology includes a smart layout function where
technicians or installers can quickly lay out and print labels for racks,
patch panels, cables and wires, face plates, load centers and conduit,
firestops, groundbus and virtually anything else that needs to be labeled
onsite. This smart layout function includes built-in intelligence that
automatically selects font size, positions the data, determines label size and
other options important to a specific labeling application -- PT-7600 and
PT-7500 users can just type and print a label. For larger on demand
applications, users can transfer a database to the PT-7600 and save time
entering data by simply searching on a key word and then inserting a phrase or
identifier code into the smart layout function.
"There are a lot of things to consider when designing a label for a
specific application and it can be a time consuming, trial and error process,"
says Duane Yamashita, marketing manager, Brother International Corporation.
"At Brother, we developed the P-touch EDGE(TM) line of industrial labeling
tools with smart features to automate the data entry process and help print
the right label the first time. We also realize that when industrial
professionals work onsite, they need a labeling tool that helps them always be
prepared to efficiently label almost anything on demand."
Another important time saving feature is the PT-7600 and PT-7500's ability
to manage data used in the smart layout function. Instead of entering data
for each type of layout or specific labeling application, Brother(R) smart
technology manages the data like a database, so that users only have to enter
data one time and can then use it for any layout. For example, to make a
label for a patch panel, PT-7600 and PT-7500 users can start by using the
smart layout function, measure the patch panel port spacing with a ruler,
enter the data for each port and then print a custom-fit label for a specific
patch panel. To make the individual labels for the cables that connect to
each of the ports, PT-7600 and PT-7500 users can use a single key to change
the layout and then print - no retyping necessary. This process can then be
repeated for individual labels for corresponding face plates.
"Brother designed the PT-7600 and PT-7500 industrial labeling tools to
give our industrial and commercial users a product that would not only save
time, but also fit into their work style," says Yamashita. "We know our
customer's work represents the best in service, quality and performance, and
the P-touch EDGE(TM) brand product line is designed to help give them a
competitive edge by making their work look as good as it performs."
For even higher performance and versatility, the PT-7600 comes with
software that provides the advantages of computer connectivity without needing
the computer onsite. These advantages include downloading label templates
specific to an application (like a certain brand patch panel) and transferring
a wire list or database directly to the PT-7600 memory - including linking the
database to the downloaded label templates. This database can even be a
Microsoft(R) Excel(R) or Access(R) file, which can be searched, edited (and
inserted), and then printed. Downloaded label templates also can be edited
directly from the keyboard.
The PT-7600 and PT-7500 industrial labeling tools also have the advantage
of using TZ tape, an extremely reliable, low cost and widely available,
interchangeable tape cartridge solution. TZ tape comes in different colors,
sizes and adhesive types: flexible ID tape designed for wrapping around or to
flag cables and wires; extra-strength adhesive for textured and hard-to-adhere
surfaces like patch panels and rack mounted equipment; and standard adhesive
for general commercial labeling applications such as face plates, electrical
panels and spot safety signs. For asset tags or security applications, the
tamper-evident labels have a special substrate that reveals a security pattern
if the label is disturbed.
The PT-7600 and PT-7500 will have estimated street prices of $199.99 and
$159.99 respectively, proving that high performance labeling doesn't have to
be expensive. Both models come with a 2-year limited exchange warranty and
are sold exclusively through Brother industrial and commercial resellers. As
a special mail-in promotion, Brother will offer a PT-1010 P-Touch personal
hand held labeler with the purchase of a P-touch EDGE(TM) model PT-7600 or
PT-7500 from July 1 through December 31, 2008 (see www.brother-usa.com/promo
for details).
For more information on Brother's P-touch Edge (TM) line of industrial
labeling tools, please visit:
http://www.brother-usa.com/Business/PTouch/Edge.aspx
About Brother
Brother International Corporation is one of the premier providers of
products for the home, home office and office. Our U.S. corporate office,
located in Bridgewater, N. J., was established on April 21, 1954 and currently
markets many industrial products, home appliances and business products
manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan.
These products include an award-winning line of Multi-Function Centers(R) and
printers. Brother also provides the number-one line of facsimile machines in
the U.S. and is the leader in electronic labeling, with its full line of P-
touch(R) Electronic Labeling Systems. For more information you can visit the
Web site at www.brother.com.
Brother and P-touch are registered trademarks of Brother Industries, Ltd
and/or Brother International Corporation. Microsoft, Excel and Access are
trademarks of Microsoft Corporation in the United States and/or other
countries. All other brand names and product names are registered trademarks
of their respective companies.

Stephen Gilmore Duane Yamashita
MS&L Brother International Corporation
Phone: (212) 468-4056 Phone: (908) 704-1700
Email: Stephen.Gilmore@mslpr.com Email: duane.yamashita@brother.com
More information: www.brother.com

SOURCE Brother International Corporation

Stephen Gilmore of MS&L, +1-212-468-4056, Stephen.Gilmore@mslpr.com; Duane
Yamashita, Brother International Corporation, +1-908-704-1700,
duane.yamashita@brother.com