Concentric COO Ken Begasse Named to PharmaVOICE List of 100 Most Inspiring and Influential...

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Tue Aug 5, 2008 9:58am EDT

Concentric COO Ken Begasse Named to PharmaVOICE List of 100 Most Inspiring and
Influential Leaders in the Life Sciences

NEW YORK, Aug. 5 /PRNewswire/ -- Ken Begasse Jr., chief operating officer
of Concentric Pharma Advertising, has been selected by PharmaVOICE magazine as
one of the 100 most inspiring and influential leaders in the life sciences
industry.
    The honor was announced in the July/August issue of PharmaVOICE, which
annually pays tribute to top leaders in all areas of the pharmaceutical
industry.  Candidates were nominated by peers, then evaluated by a panel of
PharmaVOICE editors on the basis of their demonstrated ability to inspire,
motivate and influence greatness in corporate leadership, research and
development, technology, creativity, marketing and strategy in the life
sciences industry.
    Describing Begasse as an "innovative, forward-thinking leader" with an
uncommon amount of courage, optimism and "moxie," the editors chart how he
left the security of a large blue-chip agency to start his own agency at the
age of 28. In the six years since that move, Concentric has become one of the
boldest and most creative -- as well as one of the fastest growing -- agencies
in the healthcare field.
    "Colleagues describe him as being ahead of his time, always seeking ways
to take the agency to the next level," the editors wrote, citing as an example
Begasse's leadership role in developing the innovative and award-winning
RepRace, an interactive gaming platform for sales training.  "His willingness
to push the envelope inspires an atmosphere of innovation, collaboration, and
creativity," the editors wrote.
    The editors also cited Begasse's commitment to others as a reason for his
selection to the PharmaVOICE 100. "He displays enormous faith in his
colleagues, and encourages everyone to remember that it takes a
high-functioning team for each member to enjoy individual success," they
wrote. "He mentors others to pursue their dreams and passions, and he
encourages others to see opportunities, not obstacles. His belief in the
abilities of his employees is the glue that keeps the team together."
    "Being named to the PharmaVOICE 100 is a great honor, which wouldn't be
possible without the vision and commitment of those who've made my personal
achievements possible," Begasse said. "In particular, I owe thanks to my two
business partners, Michael Sanzen, whose clarity of thought and unwavering
belief in our dream is a continuing inspiration, and Ken Begasse Sr., who
instilled in me the values of work and honesty from a very young age."
    Visit www.pharmavoice.com/pdfs/PV100/PV0708PharmaVOICE_Begasse.pdf for
full details on Begasse's selection to the PharmaVOICE 100.
    About Concentric
    Concentric Pharma Advertising, an independent healthcare advertising and
marketing firm, is one of the fastest growing agencies in the healthcare
field, enjoying double-digit revenue growth for the fourth year in a row. In
the past year alone, the agency won 10 new assignments, launched a new
division, expanded its senior management team, and won several awards in
prestigious U.S. and global ad competitions.
    Concentric offers a wide range of fully integrated marketing services,
including professional and DTC advertising, corporate and product branding,
sales force education, sales promotion, strategic and tactical planning,
digital media, managed markets planning, formulary access programs,
relationship marketing, and a full range of patient and consumer education
programs. Clients include Alcon Labs, Bayer HealthCare, Cobalt Laboratories,
Coria Laboratories, Discovery Labs, Mitsubishi Pharma USA, Neuromed, Pfizer
and Wyeth.
    Concentric is currently located at 71 West 23rd St, 9th floor, New York,
NY 10010, but will soon be moving into expanded new quarters in lower
Manhattan.  For more information, visit www.concentric-rx.com, call
(212) 633-9700, or send an email to info@concentric-rx.com.
    CONTACT:  Julie Laitin (212) 286-2424       Cynthia Amorese (908) 665-8072
              Email: jlaitin@julielaitin.com    Email: camorese@comcast.net


SOURCE  Concentric Pharma Advertising

Julie Laitin, +1-212-286-2424, jlaitin@julielaitin.com; or Cynthia Amorese,
+1-908-665-8072, camorese@comcast.net, both for Concentric Pharma Advertising
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