CBS 11/TXA 21 Partner with VYPE High School Sports Magazine

DALLAS & FORT WORTH, Texas--(Business Wire)--
CBS 11 and TXA 21 have entered into a marketing and content
partnership with VYPE High School Sports Magazine. The agreement
allows the partners to cross-promote and share editorial content
on-air and in print.

"High school sports news is an important facet of our coverage at
CBS 11 and TXA 21," said President and General Manager Steve Mauldin.
"We're fortunate to partner with the folks at VYPE, who specialize in
everything high school -- not just football, but all high school
sports, plus band and cheerleading too!"

JD Sanders, FTG Media's Publisher of VYPE High School Sports
Magazine said, "CBS 11 and TXA 21 have a long history of strong
community support, not to mention being one of the top media
organizations in the region. Their sports coverage is unparalleled in
our area. This partnership will greatly expand VYPE's visibility and
further our mission to celebrate student athletes and their
accomplishments. The timing couldn't be better as we launched our
Greater Dallas Magazine today."

Editors from VYPE will make guest appearances on CBS 11 and/or TXA
21 discussing the latest in high school sports news. TXA 21's Thursday
night live broadcasts of High School football games may include guest
color commentary from VYPE's editors as well.

About VYPE

VYPE is a national syndicate of locally owned and published
magazines and owns over 28 online properties--all providing
unprecedented access to the high school athletic community on the
local and national level. With a current circulation of 205,000 issues
per month, VYPE High School Sports Magazine reaches over 820,000
people through 14 locally published magazines. Each month VYPE and its
properties feature all that is high school sports--from the individual
athlete to the extended community of coaches, families and fans. Each
local publication focuses on local schools, teams and talent,
providing in-depth locally generated coverage about what makes high
school sports an integral part of each community. For more
information, please visit www.vype.com.

In the Metroplex, VYPE currently publishes its High School Sports
Magazine in three markets, Collin County, Tarrant-Denton, and Greater
Dallas which launched today.

CBS 11/TXA 21
Lori Conrad, 214-245-5529; lconrad@cbs.com
or
VYPE High School Sports
J.D. Sanders, 214-295-5087; jd.sanders@vype.com

Copyright Business Wire 2008