Jolt Energy World's First to Launch in New Re-Sealable 16 oz. Rexam Cap Can(R)

Unique package delivers broad consumer appeal

CHICAGO, Aug. 5 /PRNewswire/ -- Jolt Energy -- the original exhilarating
beverage -- is now the world's first energy drink available to consumers in
the re-sealable 16 oz. Rexam Cap Can(R)* with closure technology from Dayton
Systems Group (DSG).
(Photo: http://www.newscom.com/cgi-bin/prnh/20080805/AQTU082)
JOLT's parent company, Wet Planet, has partnered with Rexam to deliver its
great-tasting energy drink in this innovative, sustainable new package that is
100% recyclable. In addition to being good for the environment, the package
keeps the beverage colder longer and protects from light. It is available now
at convenience stores across the country.
Energizing the planet since 1985, Jolt is available in seven delicious
flavors and provides a refreshing boost from ingredients such as Taurine,
Ginseng, Guarana, Vitamin B Complex and Caffeine. Jolt first partnered with
Rexam in 2005 to re-launch its brand with the 23.5 oz. Rexam Cap Can. The new
16 oz. size will deliver even broader consumer appeal.
"The popular 16 oz. size represents nearly 60 percent of all energy drink
sales," said CJ Rapp, president, Wet Planet Beverages. "This new 16 oz.
re-sealable package will allow us to reach even more consumers and provide
them with portability options they never had before. We are confident this
will help us build our brand by further differentiating our product on store
shelves."
Available exclusively through Rexam, the new 16 oz. Cap Can is made
possible by combining Rexam's 16 oz. Quencher(TM) can body with Cap Can
closure technology. The 16 oz. aluminum can body is produced and printed on
one of Rexam's high-speed can manufacturing lines and then transformed into a
re-sealable container by seaming on a Cap Can end and closure developed by
DSG. Located in Miamisburg, Ohio, DSG developed this patented concept,
including the forming process and equipment technology to manufacture the Cap
Can closure assembly. Once complete, the packages are shipped to Pri-Pak, an
independent beverage co-packer located in Lawrenceburg, Ind., where they are
filled with the JOLT product. Rexam worked in partnership with Pri-Pak to
develop a unique and flexible filling process for this exclusive beverage
package.
"We worked closely with the team at Wet Planet to understand how we could
help them achieve their goals of building their brand and bottom line," said
Harry Barto, president and CEO, Rexam Beverage Can North America. "Our 16 oz.
Cap Can proved to be the answer, providing portability, the best in brand
graphics, recycling superiority and exceptional retail value."
* Cap Can is a registered trademark owned and licensed by Dayton Systems
Group Inc.

About Wet Planet
JOLT is Wet Planet's original product. Considered a "renegade" cola
nearly 20 years ago, JOLT altered the course of beverage history. JOLT's
irreverence is ageless and inspiring. JOLT is still in high demand among
thrill seekers and young-adult trend setters. Interestingly, there is
strength in Retro. Consumers have a strong thirst for popular trademarks from
prior decades. For more information on Jolt Energy please visit
http://www.joltenergy.com.
About Rexam
Rexam's vision is to be the leading global consumer packaging company. We
are the leading global beverage can maker, and a major global player in rigid
plastic packaging. We are business partners to some of the world's most
famous and successful consumer brands as well as young, entrepreneurial
start-ups. We offer a broad range of packaging services and solutions for
different industries, using different materials and technologies. Three
things characterize us -- leadership in our industry, our commitment to
innovation and our passion to deliver exceptional value. Rexam's sales from
ongoing operations are approximately euro 3.6 billion. We employ some 22,300
people in more than 20 countries and are a member of the FTSE 100. Rexam's
ordinary shares are listed with the UK Listing Authority and trade on the
London Stock Exchange under the symbol REX. For further information, visit
Rexam's website at http://www.rexam.com
SOURCE Rexam

Courtney Rapp of Wet Planet Beverages, +1-585-381-3560, for Rexam; or Greg
Brooke of Rexam, +1-773-399-3362