The Hollywood Reporter Announces Marketing Relationship with Yahoo! Entertainment

Leading Entertainment Publishers Team Up to Present the 1st
'Purple Filmstrip Award' to Warner Bros. for "The Dark Knight"
LOS ANGELES--(Business Wire)--
The Hollywood Reporter today announced they have formed a
strategic marketing relationship with Yahoo! Entertainment that
provides cross-promotional opportunities for their movie and box
office content. Under the agreement, Yahoo! Movies (movies.yahoo.com)
will feature THR content on its site, and THR will promote Yahoo!
Movies trailer content and data in its digital and print editions, and
on its website, THR.com. The two brands will also present Yahoo's! new
"Purple Filmstrip Award" program, a monthly honor given to the film
studio with the most successful movie title on Yahoo! Movies as
measured by a combination of the most trailer streams and best user
reviews. Yahoo!, in association with The Hollywood Reporter, today
presented the first Purple Filmstrip Award to Warner Bros. for "The
Dark Knight."

"We are thrilled be working with Yahoo! Movies to further move The
Hollywood Reporter brand into the digital space and extend our content
to new readers," said Eric Mika, Publisher of The Hollywood Reporter.
"With Yahoo's! consumer reach and our leadership position in covering
the business of entertainment on a global scale, this deal solidifies
our symbiotic relationship and allows us to take advantage of an
evolving model where media outlets can broaden and deepen their
engagement with audiences."

"Yahoo! Movies' users are increasingly interested in the business
of Hollywood," said Sibyl Goldman, GM of Yahoo! Entertainment. "This
partnership allows us to provide passionate users with up to the
minute content, news and insight into the movie industry from the most
credible source on the topic."

Each week, Yahoo! Movies will link to www.thr.com, highlighting
THR's top story, Box Office Tally headline or other featured content.
Yahoo! Movies content will appear throughout The Reporter including
THR.com and THR's Daily eMail edition. The week's top 5 movies
trailers on Yahoo! Movies will be featured in THR's Charts section and
Box Office Talley and, each month, THR will promote and announce the
winner of the Purple Filmstrip Award.

About The Hollywood Reporter

Now in its 78th year, The Hollywood Reporter covers the business
of the global entertainment industry via a network of media outlets.
They include the print daily and weekly editions, the web site,
various electronic-media offerings, and high-profile events such as
the annual Key Art Awards and Women in Entertainment. The Reporter's
team of reporters and news editors number more than 60, with
representatives in most of the world's major cities. The first
Hollywood-based daily trade newspaper covering the entertainment
industry began publishing September 3, 1930. Its founder was William
R. Wilkerson, who remained publisher and Editor-in-Chief of the paper
for more than 30 years.

The Hollywood Reporter is published by Nielsen Business Media,
part of The Nielsen Company, a global information and media company.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and
developers by creating indispensable experiences built on trust.
Yahoo! is headquartered in Sunnyvale, California. For more
information, visit pressroom.yahoo.com.

Hollywood Reporter/Nielsen:
Marisa Grimes, 646-654-5759
marisa.grimes@nielsen.com
or
Yahoo!:
Carrie Davis, 310-907-3774
carried@yahoo-inc.com

Copyright Business Wire 2008