Join Cineplex Entertainment in Supporting Canada's Summer and Winter Athletes

* Reuters is not responsible for the content in this press release.

Tue Aug 5, 2008 10:41am EDT

  TORONTO, ONTARIO, Aug 05 (MARKET WIRE) -- 
Cineplex Entertainment (TSX: CGX.UN) is very pleased to lend their
support to Canada's athletes via a dream originated by 13-year-old
Oakville, Ontario resident Holly Micuda to raise money for Canadian
athletes by creating and selling custom wristbands. Cineplex
Entertainment wants Holly to reach her goal of selling 500,000 wristbands
by selling them at all Cineplex Entertainment theatres in Western Canada
and Ontario.

    "We were so impressed by the creativity and support that Holly has shown
that we knew immediately we wanted to help Holly in her efforts to
support Canadian athletes," said Pat Marshall, Vice-President,
Communications and Investor Relations, Cineplex Entertainment. Marshall
continued, "The summer games begin this week and Canadians across the
country can show their support for the Canadian team by buying one of
Holly's wristbands. At $3.00 each, they couldn't be more affordable and
imagine how great it would be to see Canadians everywhere wearing them
during the games to show their support."

    "I decided to sell wristbands to support Canadian athletes because I
really enjoyed watching the 2006 Olympics on TV and I really enjoy sports
myself," said Holly Micuda. "I started selling the wristbands at my
school, and have sold over 25,000 across Canada. My goal is to sell
500,000 and with your help we can do it to help our Canadian athletes. My
wristbands are red and white with "Canadian Athletes Now" on the outside
and a slogan I created "Don't just hope they will win, help them win."

    "Traveling, buying our equipment, paying our coaches usually is quite a
financial struggle. With organizations like the CANFUND around to help
out and little girls like Holly selling wristbands makes it a lot
easier," said Adam van Koeverden, Gold Medalist and World Champion
Kayaker. "Holly's initiative is proof that a small decision and a small
person can make a really big difference."

    All proceeds from the sale of the wristbands will be donated to CANFUND,
a not-for-profit organization devoted solely to raising funds and
awareness for Canada's athletes. To purchase wristbands today, visit any
Cineplex Entertainment theatre across Canada or online at
www.CanadianAthletesNow.ca.

    About Cineplex Entertainment LP:

    Headquartered in Toronto, Canada, Cineplex Entertainment LP owns, leases
or has a joint-venture interest in 132 theatres with 1,337 screens
serving approximately 61 million guests annually. Cineplex Entertainment
LP is the largest motion picture exhibitor in Canada operating the
following brands: Cinema City, Cineplex Odeon, Coliseum, Colossus, Famous
Players, Galaxy, SilverCity and Scotiabank Theatres. The units of
Cineplex Galaxy Income

    Fund, which owns approximately 76% of Cineplex Entertainment LP, are
traded on the Toronto Stock Exchange (symbol CGX.UN).

Contacts:
Cineplex Entertainment
Pat Marshall
Vice President, Communications and Investor Relations
(416) 323-6648
Email: pat.marshall@cineplex.com

Cineplex Entertainment
Georgia Sourtzis
Manager, Communications
(416) 323-6728
Email: georgia.sourtzis@cineplex.com

Copyright 2008, Market Wire, All rights reserved.

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