HP, Motorola, Shell and Ford Among Companies Vying for H. Bruce Russell Innovator's...

HP, Motorola, Shell and Ford Among Companies Vying for H. Bruce Russell
Innovator's Award Honors
2008 CRE Awards recognize excellence in sustainability, economic development
and workplace issues

ATLANTA, Aug. 5 /PRNewswire/ -- Today, CoreNet Global, the world's leading
professional association for corporate real estate (CRE) and workplace
executives, announced the selection of ten finalists for the esteemed H. Bruce
Russell Innovator's Awards. Each year these awards recognize excellence in
sustainable leadership, economic development leadership and corporate real
estate workplace issues.
The ten finalists, chosen from a field of more than 70 nominations, will
present their innovations before a panel of senior corporate real estate
professionals and leading academics at Harvard University, 6-7 August 2008.
CoreNet Global will announce the winners at the CoreNet Global Summit in
Orlando, 9-11 November 2008.
For the past eight years, CoreNet Global has recognized innovations from
those companies and organizations that have discovered, experimented,
developed, instituted and adopted new products, processes and organizational
strategy that turned into commercial success.
"Now in our ninth year of honoring corporate real estate's top innovators,
we continue to see entries that deliver an unprecedented array of new thinking
and implementation," said Dr. Prentice Knight, CEO, CoreNet Global. "This
year's finalists represent a cross section of the finest in sustainable
building, economic development and workplace strategy."
The CoreNet Global 2008 Innovator's Award finalists, listed in
alphabetical order, are:
Cushman & Wakefield
Discovery Communications Platinum LEED Certification
Obtaining a Platinum LEED Certification for Discovery Communications
headquarters in Silver Spring, MD was a major organizational objective of
Discovery, whose policy is to lead by example in adopting sustainability
practices. Cushman & Wakefield delivered this goal for its client.
Ford Land
Fairlane Green
Fairlane Green serves a community need while being economically viable and
environmentally responsible. The project converted a brownfield site into a
productive new development that is 60% less dense than traditional retail
centers and has earned LEED Gold certification. Fairlane Green also
demonstrates innovative geotechnical engineering solutions to ensure the
integrity of the landfill while accommodating the new construction.
Gensler / Hewlett-Packard
HP Workplace Transformation Global Design Guidelines
Hewlett-Packard's new guideline articulates a forward thinking, global
workplace proposition with a positive triple bottom line effect. Complexities
this guideline tackles include changing attitudes towards work and work
styles; tactics for the vast global variation in building types, project scale
and fit out approaches; incorporation of the historically disparate elements
of sustainability, brand, technology, mobility and services into a truly
holistic workplace system.
Herman Miller, Inc. / Hewlett-Packard
Space Utilization Service - Reliable Measurement of Workspace Utilization
The Space Utilization Service involves three areas of innovation:
connection of workplace use data to transformational thinking about workplace
strategy; harnessing of wireless technology to capture workplace utilization
data; and the unique and creative partnership between HP and Herman Miller.
The Space Utilization Service provides reliable data to analyze worker type
and space usage patterns towards discovery of more efficient occupancy
alternatives.
Jones Lang LaSalle / Motorola
Motorola iWork Program Supported by Jones Lang LaSalle iPlan Tool
Motorola CRE, IT and HR collaborated on iWork, a program to position its
workplace as a benefit in terms of CRE dollar savings, flexibility and space
utilization; employee productivity, satisfaction and talent retention; and
image enhancing by virtue of "living" its leading-edge products. iWork is
enabled by Jones Lang LaSalle's innovative iPlan software tool that turns
occupancy data into RE solutions by generating automated work profiles for
individuals and business units.
San Antonio Economic Development Foundation / City of Windcrest
Partners in Innovation - Rackspace Project
Rackspace, a global web hosting company, needed to expand its facility
after growing from a few hundred employees to 1,800 locally. In 2007, the
City of Windcrest identified a vacant, 1.2 million square-foot shopping mall
that, if redesigned appropriately, could house more than 6,000 employees.
Redevelopment of the shopping mall into an IT headquarters, however, required
very unique utility and design needs. The City of Windcrest, in partnership
with the San Antonio Economic Development Foundation (EDF), worked diligently
to secure additional partners, and present a unique real estate solution.
Shell Oil Company
Holistic Solution Balancing Global and Local Business Workplace Needs
ShellWORKS leverages workplace research and best practices in sustainable
development, business alignment, technology integration, mobility and
collaboration. ShellWORKS is holistic, encompassing site selection, workplace
design and operation. ShellWORKS contributes key success factors to the
business: fostering enterprise first behaviors, enhancing employee value
proposition, financial performance and acting as a culture change catalyst.
University of Arizona
Global Advantage - An International Business Development Network
Global Advantage is an international network of regions working
collaboratively to develop knowledge-based global economies. The network
consists of links between industry, universities, research parks and
institutions, capital networks and economic development organizations. The
program objective is to promote internationalization leading to economic
growth in high tech sectors.
VFA, Inc.
Transforming Corporate Real Estate Operation into a Core Strategic
Function
To manage their real properties around the globe, Deutsche Bank created a
centralized real estate function (CRES). The CRES systems' overall objectives
included initiating strategic, globally-consistent corporate real estate
planning, creating data-supported assessment and investment strategies,
providing cost transparency for informed decision making, providing accurate
reporting to better manage risk and enabling a coordinated approach for
strategic planning and facilities services.
Workstage, LLC
Real Estate Modeling: Impact of Real Estate Decisions on Business Results
With the fast paced nature of today's business climate and antiquated ways
to analyze the data, Workstage sought out a better way to gauge the impact of
those decisions. The solution was to develop an interactive, web-based tool
that pulls from years of benchmark data Workstage and its partners have
collected as well as current facts from the US Dept. of Energy, US Dept. of
Labor and the RS Means Index. Workstage RE (patent-pending) allows
corporations to define their business drivers and then analyze the impact of
their real estate decisions over multiple scenarios.
UGL Equis, Gensler and the Metro Atlanta Chamber of Commerce will sponsor
the Innovator's Awards.
CoreNet Global members manage $1.2 trillion (US) in worldwide corporate
assets totaling 700-billion square feet of owned and leased office, industrial
and other space. With 7,000 members representing large corporations around
the world, CoreNet Global (http://www.corenetglobal.org) operates in five
global regions: Asia, Australia, Europe, Latin America and North America,
including Canada.
SOURCE CoreNet Global

Aaron Cohen, +1-301-633-6773, aaronc@imrecommunications.com, or Ryan Mitchell,
+1-410-821-8220, ryanm@imrecommunications.com, both for CoreNet Global