Verizon Wireless Rolls Out Evolutionary Store Design in Cambridge, Massachusetts

New Harvard Square Location Provides Enhanced Hands-On Experience for
Customers

BOSTON, Aug. 5 /PRNewswire/ -- Verizon Wireless is breaking new ground in
the U.S. wireless retail experience today with the introduction of its
evolutionary store design in Cambridge, Massachusetts. The 4,500 square foot
store, located at 95 Mount Auburn Street in Harvard Square, offers consumers a
high-tech and hands-on experience with wireless voice, data, music and video
services.
The store design -- incorporated in new Verizon Wireless stores around the
country in 2008 -- features a bright new design and integrates a number of
innovative systems and operational enhancements designed to streamline the
sales process and enhance the customer experience, including:
-- Notebook computers demonstrating BroadbandAccess, the company's
high-speed wireless Internet service geared toward mobile professionals,
business customers, and on-the-go college students. Verizon Wireless cell
sites in Massachusetts and across New England offer 3G wireless broadband
connectivity.
-- More than 55 working models of handsets, PC cards and other devices for
customers to try.
-- A greeter kiosk that allows customers to check in once they enter the
store and list their wireless needs, so representatives can quickly assist
them.
-- A bill payment kiosk that allows customers to make account payments
quickly and easily using checks, cash or credit/debit cards.
-- Customer Service and Technical Support departments, making it easy for
customers to get account information, customer service and address technical
issues from trained in-store staff.
"The new Harvard Square location provides increased customer service and
shopping convenience to the area's many students and residents," said Verizon
Wireless District Manager April Esposito. "Increasing demand for Verizon
Wireless' products, such as wireless broadband Internet, is driving our
network and store expansions across New England."
Verizon Wireless has invested more than $45 billion since it was formed to
increase the coverage and capacity of its national network. Regionally the
company has invested nearly $2.2 billion into its New England network,
including over $292 million in 2007 alone.
The new Verizon Wireless Communications Store is open Monday through
Saturday 9:00 a.m. to 10:00 p.m. and Sunday from 10:00 a.m. to 6:00 p.m., and
can be reached at (617) 441-6790.
The new design has been introduced in more than 100 new locations around
the country, including Boston, Massachusetts and North Kingstown, Rhode
Island. The new design will be introduced in additional locations -- either
new or existing -- throughout the rest of 2008.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and
data network, serving 68.7 million customers. Headquartered in Basking Ridge,
N.J., with 70,000 employees nationwide, Verizon Wireless is a joint venture of
Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more
information, go to: http://www.verizonwireless.com. To preview and request
broadcast-quality video footage and high-resolution stills of Verizon Wireless
operations, log on to the Verizon Wireless Multimedia Library at
http://www.verizonwireless.com/multimedia.
Editor's Note: High-resolution images and broadcast-quality B-Roll of
Verizon Wireless' evolutionary store design are available at
http://www.verizonwireless.com/multimedia.
SOURCE Verizon Wireless

Michael Murphy of Verizon Wireless, +1-781-932-1213; or Anne Elise O'Connor
for Verizon Wireless, +1-617-548-2765