Houston AMA Luncheon Features "KBR: Transforming a Legacy"
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HOUSTON--(Business Wire)-- The August 13 American Marketing Association luncheon features Karen Hooper, Director, Marketing Communications and Strategy at KBR, who will share how a 100-year old company has transformed itself as it moves forward as a one-year old independent entity. KBR has been a part of Houston since George and Herman Brown established the engineering and construction company 100 years ago. KBR's Brown & Root foundations literally built some of the foundations in Houston, from Rice Stadium to NASA to Minute Maid Park. KBR separated from Halliburton in 2007 and has since established itself as a public, standalone, Fortune 500 company, the fourth largest U. S. contractor based on revenues. Marketing to private and government entities the world over with the largest portion of its business coming from the energy industry, KBR has worked to transform its brand, enhance client relationships, and support sales goals. The monthly luncheon will be held August 13 at 11:30 am at the Junior League of Houston, 1811 Briar Oaks Lane. Reservations are accepted online at www.regonline.com/kbr until Monday, August 11. The Houston Chapter of the American Marketing Association is the area's premier professional marketing organization that provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year in 2003-2004 and 2005-2006, AMA Houston serves more than 800 members with diverse marketing expertise from a variety of industries. For event and membership information, please visit www.amahouston.org. AMA Houston Vickie Alleman, 713-942-3466 alleman@stthom.edu Copyright Business Wire 2008
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