Health Partners Communications Excellence Yields National Attention

Health Plan Wins Nearly a Dozen Awards for Communications

PHILADELPHIA, Aug. 5 /PRNewswire-USNewswire/ -- The twentieth annual Awards
for Publication Excellence (APEX) recently presented Health Partners with an
Award of Excellence for its Good Health campaign and other efforts in the
categories of Video Production, Health and Medical Campaigns and Programs, and
Marketing and Public Relations Campaigns. The awards come on the heels of
several other national and international communications awards that Health
Partners has won over the past three months.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080805/DC29714 )

"We're excited about the awards, but our real hope is that they are surrogates
for winning the hearts and minds of the people in the community. We want
everyone to get on board with improving their health," said Judy Harrington,
Senior Vice President, Business Development at Health Partners. "We are also
particularly pleased with the local positive feedback that has been generated
by our Good Health advertising campaign. The Good Health campaign features
short, concise health-related messages, such as 'More fruit, fewer fries' on
billboards, posters, in movies and on radio.

Health Partners' other awards include: three Silver Awards of Distinction for
video production, print advertising, and radio advertising from the
International Academy of Visual Arts; a Platinum Award in the publications
handbook category, two Gold Awards, one for advertising and one for
communications campaigns, and an Honorable mention in the video category for
the 2008 Hermes Creative Awards; and special recognition in the category of
Print Publication/Other in the 2008 Magnus Opus Awards.

About Health Partners:
Founded in 1984, Health Partners is the result of a unique collaboration among
seven area hospitals to create a not-for-profit health plan for residents of
Philadelphia. Over more than 20 years, Health Partners has garnered national
attention for innovations in managed care, and now serves 140,000 members
throughout southeastern Pennsylvania.

SOURCE Health Partners

Felicia R. Phillips of Health Partners, +1-215-967-4580