Bontrager Teams with eSoles to Deliver the Ultimate in Cycling Footwear

Cycling Powerhouse Joins Forces with Leading Custom Footbed Producer to Ensure
Bontrager Footwear Delivers Optimal Fit, Improved Comfort and Superior
Performance

SCOTTSDALE, Ariz., Aug. 5 /PRNewswire/ -- eSoles(R) Custom Footbeds, the
world's leading authority in the science and development of semi-custom and
custom footbeds, today announced that it is partnering with Trek Bicycle
Corporation (Trek(TM)) and its Bontrager(TM) brand of cycling shoes to create
the most advanced cycling footwear solution in the world.
Next week, Bontrager will introduce its highly anticipated cycling shoe
with eSoles customizable footbeds. The eSoles eFit(TM) footbed, which will be
found in all Bontrager shoes, can be customized by the consumer using the
eSoles self-guided 3D TruCapture(R) Kiosk Scanning System that will identify
specific customized inserts for an additional charge.
eSoles' advanced 3D TruCapture Kiosk Scanning System utilizes a patented
pneumatic air pillow to capture a 3D and 2D image of the feet. This digital
image is then analyzed against eSoles' proprietary scientific algorithms to
determine the optimal combination of eFit components (i.e., metatarsal pad,
arch length and arch height) to build a customized footbed on-site. It is by
far the most advanced system for foot imaging and analysis anywhere, and the
process takes less than 5 minutes to complete.
Consumers will also have the option to purchase an additional upgrade to
their Bontrager shoe by ordering a fully custom ePro footbed. This 100% custom
option is the Official Footbed of USA Cycling and is the same footbed used by
the Discovery Channel Professional Cycling Team in their 2007 Tour de France
victory. ePro fully custom footbeds are shipped directly to consumer in five
to seven days.
"With this partnership with Trek Bicycle Corporation we are thrilled to
now provide our eFit semi-custom footbed for consumers on-site at retail
locations," said Glen Hinshaw, CEO of eSoles. "This really is a great
break-through for cycling comfort, injury reduction and improved performance."
"We are extremely impressed with the results eSoles can provide our
cyclists," said Trek's head of product development Joe Vadebocouer. "eSoles
cycling footbeds are designed to stabilize and align the foot for greater
power and less fatigue. Cyclists are going to be able to perform better and
their feet, knees and back will be eternally grateful."
Bontrager shoes will be the first cycling shoes with the eSoles eFit
customizable footbed and will be available at authorized Trek dealers
nationwide.
About Trek Bicycle Corporation:
Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global
leader in bicycle design and manufacturing. From the original hand-built steel
touring frames introduced in 1976 to the revolutionary OCLV carbon fiber first
introduced in 1992, Trek's passion for innovation, quality, and performance
leads the industry with next-generation technology and thinking. With a record
seven consecutive Tour de France titles, six straight 24-hour World Solo
Mountain Bike Championships, and countless other professional wins, Trek
enjoys a rich tradition of victory in the world's premier cycling events.
Today, with a broad range of bicycles and cycling products under the Trek(TM),
Gary Fisher(TM), Bontrager(TM), and Klein(TM) brand names, Trek continues to
pursue new ways to bring the joy of cycling to all people. For more
information, please visit http://www.trekbikes.com.
About eSoles Custom Footbeds:
eSoles, LLC, based in Scottsdale, Arizona, has the only direct, non-weight
bearing 3D TruCapture imaging technology for custom and semi-custom insole
production. eSoles makes custom insoles for cycling, running, walking, skiing,
hiking, golf and dress shoes, and can currently be found in the footwear of
world-class athletes and Olympians across various sports. eSoles custom
footbeds are currently available through authorized dealers throughout the
country and at eSoles' corporate offices in Scottsdale, Arizona. For more
information on eSoles and a list of dealers, go to http://www.esoles.com.
eSoles(R), eFit(TM), ePro(R), and the 3D TruCapture(R) Kiosk Scanning
System are all trademarks or registered trademarks of eSoles, LLC. All other
trademarks or registered trademarks are property of their respective
businesses and/or organizations.
SOURCE eSoles

Sarah Thompson, +1-515-223-4343, sarah@freestylepr.com, for eSoles