BookIt.com(R) Debuts Customized Website Powered by Origin-Specific FROM(TM) Technology

Company ''Fixes 3 Major Problems'' With Online Travel Websites
PANAMA CITY, Fla.--(Business Wire)--
BookIt.com(R) (www.bookit.com), the fastest growing online travel
company, today premieres FROM(TM) Technology -- a patent-pending
technology that searches for travel deals by focusing on the guest's
point of origin.

FROM(TM) (Fast Relevant Origin Method) refers to the unique
methodology of identifying travel deals based upon the user's starting
point. The new technology automatically identifies the user's nearest
major airport, and displays top travel deals based upon where their
travel originates.

"This is a completely unique way of searching for travel deals,"
said Bud Finlaw, CEO of BookIt.com(R) and the Inventor of FROM(TM)
Technology. "Our new methodology acknowledges that the best bargains
in travel can vary wildly based upon where your journey originates."

FROM(TM) Technology searches for airline sales from over 100
different airports, then combines airfares with hotel bargains on
BookIt.com(R).

"A user in Chicago will see an entirely different listing than a
New York user--each airport will have its own list of top travel
deals," said Finlaw. "The beautiful part of FROM(TM) is that all of
this happens instantly and automatically. Users can go to our home
page (www.bookit.com) and FROM(TM) Technology will automatically
identify and display the top deals that originate from their nearest
major airport."

Choices can then be narrowed down by travel dates, a type of
travel such as island, ski or all-inclusive, an interest such as
romance or adventure, or price and length of stay.

According to Finlaw, the FROM(TM) methodology fixes three major
problems that occur when booking travel online:

-- FROM(TM) Technology takes the slowness out of the search for
vacation destinations. FROM(TM) allows guests to filter
through up to 70 million vacation packages in seconds - a task
that would take hours, even days, on traditional sites.

-- FROM(TM) Technology does away with web pages filled with
irrelevant vacation offerings and deals not available to every
guest. Rather than starting at arrival points and working
back, FROM(TM) begins at the guest's departure site and shows
vacation deals based on that location.

-- FROM(TM) Technology eliminates the uncertainty associated with
selecting a destination by making recommendations based on a
guest's starting point.

"FROM(TM) Technology was created and developed to offer total
customer elation," added Finlaw. "By showing guests the best vacation
values from their home airports, BookIt.com(R) allows them to choose a
vacation that they may not have found or thought of otherwise."

How does BookIt.com's FROM(TM) Technology determine the best deals
and values? According to Jamin Finlaw, VP of Product Development and
Creator of FROM(TM) technology, "FROM(TM) uses advanced IP address
geo-targeting technology and maps the user's physical location to
their nearest major airport. The site then uses FROM(TM) Technology's
proprietary algorithm to rank the deals based on a variety of factors,
including user ratings, popularity of destinations for each guest's
point of origin, internal marketing and editorial ratings, popularity
and interest in destination points. When you put all of that together
with the incredible deals available on the site, BookIt.com becomes
the only travel site to offer the best deals from where you live."

FROM(TM) Technology operates with features that are unique and
make the site more user-friendly. Nearly everything on FROM(TM) is
built from Flash & AJAX technology, highlighting the hotels and
destinations with spectacular detail and color, while also allowing
increased interactivity, speed and usability of the website. A guest
using FROM(TM) can change dates, airports and other information
without reloading the entire web page.

All of this technology is designed for a better, faster user
experience.

"Origin planning is in. Many BookIt.com(R) guests check the site
looking for advice on where to go - usually with some general idea in
mind," said Jesse Henson, Vice President of Marketing for
BookIt.com(R). "FROM(TM) Technology allows each guest to have a
customized experience and helps identify the best time periods to
travel."

"Having our site powered by this technology is a marketer's
dream," continued Henson. "Our ads and landing pages can now be more
targeted, relevant and ultimately more useful to our guests than ever
before."

For more information, visit www.BookIt.com(R).

About BookIt.com(R)

BookIt.com is an online travel company determined and dedicated to
becoming the leader in providing travelers with the most intuitive
online booking experience. Based in Panama City Beach, Fla.,
BookIt.com offers a full range of services including vacation
packages, airfare, hotel reservations, car rental, cruises and
in-destination activities, attractions and services from a broad
selection of destinations both domestically and internationally. For
more information, visit www.BookIt.com.

For BookIt.com, Panama City
Tilson Communications
Britt Monroe, 561-998-1995
bmonroe@tilsonpr.com

Copyright Business Wire 2008